Market Research Analyst and Marketing Specialist Salary Information in Alabama

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Alabama are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists among Alabama areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Alabama

Percentile BracketAverage Annual Salary
10th Percentile Wage
$29,260
25th Percentile Wage
$39,940
50th Percentile Wage
$53,250
75th Percentile Wage
$73,590
90th Percentile Wage
$98,220

Table 1 shows the average annual salary for market research analysts and marketing specialists in Alabama in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $98,220. The median (50th percentile) annual salary is $53,250. The average annual salary for the bottom 10 percent is $29,260.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$53,250
-2.03% 0.68%
2016
$54,330
-1.51% -
2015
$55,150
1.78% -
2014
$54,170
2.44% -
2013
$52,850
-0.08% -
2012
$52,890
- -

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Alabama Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Alabama cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Alabama ranges from $40,000 to $68,040. The highest paying area for market research analysts and marketing specialists in Alabama is Decatur with a median annual salary of $68,040. The second highest paying city/area in Alabama State is Birmingham-Hoover (mean annual salary $58,580). The lowest paying area is Anniston-Oxford with a median annual salary of $40,000.

Cities/Areas Median Annual Salary
Decatur
$68,040
Birmingham-Hoover
$58,580
Florence-Muscle Shoals
$55,370
Huntsville
$54,690
Mobile
$53,630
Northeast Alabama nonmetropolitan area
$50,470
Southeast Alabama nonmetropolitan area
$49,940
Gadsden
$49,910
Montgomery
$49,660
Dothan
$49,000
Southwest Alabama nonmetropolitan area
$47,670
Northwest Alabama nonmetropolitan area
$47,050
Tuscaloosa
$46,950
Auburn-Opelika
$40,360
Anniston-Oxford
$40,000




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