Market Research Analyst and Marketing Specialist Salary Information in California

The average annual and hourly salaries for market research analysts and marketing specialists in the state of California are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst California areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in California

Percentile BracketAverage Annual Salary
10th Percentile Wage
$34,980
25th Percentile Wage
$50,250
50th Percentile Wage
$70,030
75th Percentile Wage
$102,370
90th Percentile Wage
$144,170

Table 1 shows the average annual salary for market research analysts and marketing specialists in California in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $144,170. The median (50th percentile) annual salary is $70,030. The average annual salary for the bottom 10 percent is $34,980.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$70,030
-0.06% 3.24%
2016
$70,070
-2.43% -
2015
$71,770
2.42% -
2014
$70,030
1.86% -
2013
$68,730
1.41% -
2012
$67,760
- -

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in California Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some California cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of California ranges from $36,980 to $101,940. The highest paying area for market research analysts and marketing specialists in California is San Jose-Sunnyvale-Santa Clara with a median annual salary of $101,940. The second highest paying city/area in California State is San Francisco-San Mateo-Redwood City (mean annual salary $86,820). The lowest paying area is Chico with a median annual salary of $36,980.

Cities/Areas Median Annual Salary
San Jose-Sunnyvale-Santa Clara
$101,940
San Francisco-San Mateo-Redwood City
$86,820
San Francisco-Oakland-Fremont
$81,260
Oxnard-Thousand Oaks-Ventura
$73,980
Santa Rosa-Petaluma
$73,000
North Valley Region of California nonmetropolitan area
$72,090
Napa
$70,210
Oakland-Fremont-Hayward
$68,750
Santa Barbara-Santa Maria-Goleta
$68,130
Merced
$66,720
Santa Ana-Anaheim-Irvine
$66,470
Los Angeles-Long Beach-Santa Ana
$64,750
Los Angeles-Long Beach-Glendale
$62,820
San Diego-Carlsbad-San Marcos
$62,010
Stockton
$60,870
Sacramento-Arden-Arcade-Roseville
$60,050
Vallejo-Fairfield
$59,340
San Luis Obispo-Paso Robles
$59,160
Yuba City
$59,130
Salinas
$57,160
Hanford-Corcoran
$56,120
Santa Cruz-Watsonville
$56,070
Riverside-San Bernardino-Ontario
$55,950
Redding
$55,670
Visalia-Porterville
$55,650
El Centro
$55,460
Mother Lode Region of California nonmetropolitan area
$52,510
North Coast Region of California nonmetropolitan area
$52,320
Fresno
$52,270
Bakersfield-Delano
$50,240
Madera-Chowchilla
$49,300
Northern Mountains Region of California nonmetropolitan area
$48,580
Modesto
$46,100
Chico
$36,980




Related:

💰 Highest paying cities for market research analysts and marketing specialists

💰 Highest paying industries for market research analysts and marketing specialists.