The average annual and hourly salaries for market research analysts and marketing specialists in the state of California are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst California areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 .
|Percentile Bracket||Average Annual Salary|
|10th Percentile Wage||$34,980|
|25th Percentile Wage||$50,250|
|50th Percentile Wage||$70,030|
|75th Percentile Wage||$102,370|
|90th Percentile Wage||$144,170|
Table 1 shows the average annual salary for market research analysts and marketing specialists in California in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $144,170. The median (50th percentile) annual salary is $70,030. The average annual salary for the bottom 10 percent is $34,980.
The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.
|Year||Median Salary||Yearly Growth||5-Year Growth|
Table 3 shows the median annual salary of market research analysts and marketing specialists in some California cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of California ranges from $36,980 to $101,940. The highest paying area for market research analysts and marketing specialists in California is San Jose-Sunnyvale-Santa Clara with a median annual salary of $101,940. The second highest paying city/area in California State is San Francisco-San Mateo-Redwood City (mean annual salary $86,820). The lowest paying area is Chico with a median annual salary of $36,980.
|Cities/Areas||Median Annual Salary|
|San Jose-Sunnyvale-Santa Clara|| |
|San Francisco-San Mateo-Redwood City|| |
|San Francisco-Oakland-Fremont|| |
|Oxnard-Thousand Oaks-Ventura|| |
|Santa Rosa-Petaluma|| |
|North Valley Region of California nonmetropolitan area|| |
|Santa Barbara-Santa Maria-Goleta|| |
|Santa Ana-Anaheim-Irvine|| |
|Los Angeles-Long Beach-Santa Ana|| |
|Los Angeles-Long Beach-Glendale|| |
|San Diego-Carlsbad-San Marcos|| |
|San Luis Obispo-Paso Robles|| |
|Yuba City|| |
|Santa Cruz-Watsonville|| |
|Riverside-San Bernardino-Ontario|| |
|El Centro|| |
|Mother Lode Region of California nonmetropolitan area|| |
|North Coast Region of California nonmetropolitan area|| |
|Northern Mountains Region of California nonmetropolitan area|| |