Market Research Analyst and Marketing Specialist Salary Information in California

The average annual and hourly salaries for market research analysts and marketing specialists in the state of California are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists among California areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2016 and published in April 2017 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in California

Percentile BracketAverage Annual Salary
10th Percentile Wage
$35,350
25th Percentile Wage
$49,700
50th Percentile Wage
$70,070
75th Percentile Wage
$102,910
90th Percentile Wage
$144,540

Table 1 shows the average annual salary for market research analysts and marketing specialists in California in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $144,540. The median (50th percentile) annual salary is $70,070. The average annual salary for the bottom 10 percent is $35,350.

Percentile BracketAverage Hourly Salary
10th Percentile Wage
$17.00
25th Percentile Wage
$23.89
50th Percentile Wage
$33.69
75th Percentile Wage
$49.48
90th Percentile Wage
$69.48

Table 2 shows the average hourly salary for market research analysts and marketing specialists in California in 5 percentile scales. The average hourly salary for the 90th percentile is $69.48. The median hourly salary is $33.69. The average hourly salary for the bottom 10 percent is $17.00.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
201670,070-2.43%3.30%
201571,7702.42%-
201470,0301.86%-
201368,7301.41%-
201267,760--

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in California Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some California cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of California ranges from $32,860 to $108,350. The highest paying area for market research analysts and marketing specialists in California is San Jose-Sunnyvale-Santa Clara with a median annual salary of $108,350. The second highest paying city/area in California State is San Francisco-San Mateo-Redwood City (mean annual salary $82,820). The lowest paying area is Modesto with a median annual salary of $32,860.

Cities/Areas Median Annual Salary
San Jose-Sunnyvale-Santa Clara
$108,350
San Francisco-San Mateo-Redwood City
$82,820
Santa Rosa-Petaluma
$82,530
San Francisco-Oakland-Fremont
$80,620
Oakland-Fremont-Hayward
$75,310
Napa
$68,910
Oxnard-Thousand Oaks-Ventura
$68,440
Santa Barbara-Santa Maria-Goleta
$68,130
Santa Ana-Anaheim-Irvine
$66,470
Merced
$65,440
Los Angeles-Long Beach-Santa Ana
$64,750
San Diego-Carlsbad-San Marcos
$62,450
Los Angeles-Long Beach-Glendale
$62,220
Salinas
$61,800
Vallejo-Fairfield
$61,110
Sacramento-Arden-Arcade-Roseville
$60,510
Santa Cruz-Watsonville
$59,200
Stockton
$57,830
North Coast Region of California nonmetropolitan area
$56,920
Yuba City
$55,890
Visalia-Porterville
$55,390
Riverside-San Bernardino-Ontario
$54,940
El Centro
$54,510
Fresno
$52,620
Redding
$52,510
Mother Lode Region of California nonmetropolitan area
$52,380
Bakersfield-Delano
$51,190
Hanford-Corcoran
$50,900
San Luis Obispo-Paso Robles
$49,830
Madera-Chowchilla
$49,300
Northern Mountains Region of California nonmetropolitan area
$45,410
Chico
$37,490
Modesto
$32,860


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