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Market Research Analyst and Marketing Specialist Salary Information in Santa Barbara-Santa Maria-Goleta, California

The annual and hourly salary statistics of market research analysts and marketing specialists in Santa Barbara-Santa Maria-Goleta, California are shown in Table 1 and Table 2, respectively. The wage statistics of market research analysts and marketing specialists in Santa Barbara-Santa Maria-Goleta is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1 & Table 2. Annual & Hourly Salaries of Market Research Analysts and Marketing Specialists in Santa Barbara-Santa Maria-Goleta, California

Percentile BracketAverage Annual Salary
10th Percentile Wage
$36,400
25th Percentile Wage
$45,120
50th Percentile Wage
$68,130
75th Percentile Wage
$91,730
90th Percentile Wage
$114,550

Table 1 shows the average annual salary for market research analysts and marketing specialists in Santa Barbara-Santa Maria-Goleta, California in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $114,550. The median (50th percentile) annual salary is $68,130. The average annual salary for the bottom 10 percent earners is $36,400.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017. Note that there is no salary data for some years between 2012 and 2017.

YearMedian Salary Growth2-Year Growth
2014
$68,130
2.13% 8.20%
2013
$66,680
6.21% -
2012
$62,540
- -

Table 3. Compare Market Research Analyst and Marketing Specialist Salary in Santa Barbara-Santa Maria-Goleta with Other California Cities

From Table 3 we note that the median annual salary of $68,130 in Santa Barbara-Santa Maria-Goleta is in the middle of salary range for market research analysts and marketing specialists in state of California. In comparison, the annual salary of market research analysts and marketing specialists in Santa Barbara-Santa Maria-Goleta is 33.2 percent (33.2%) lower than that in the highest paying San Jose-Sunnyvale-Santa Clara and 45.7 percent (45.7%) higher than that in the lowest paying Chico.

Cities/Areas Median Annual Salary
San Jose-Sunnyvale-Santa Clara
$101,940
San Francisco-San Mateo-Redwood City
$86,820
San Francisco-Oakland-Fremont
$81,260
Oxnard-Thousand Oaks-Ventura
$73,980
Santa Rosa-Petaluma
$73,000
North Valley Region of California nonmetropolitan area
$72,090
Napa
$70,210
Oakland-Fremont-Hayward
$68,750
Santa Barbara-Santa Maria-Goleta
$68,130
Merced
$66,720
Santa Ana-Anaheim-Irvine
$66,470
Los Angeles-Long Beach-Santa Ana
$64,750
Los Angeles-Long Beach-Glendale
$62,820
San Diego-Carlsbad-San Marcos
$62,010
Stockton
$60,870
Sacramento-Arden-Arcade-Roseville
$60,050
Vallejo-Fairfield
$59,340
San Luis Obispo-Paso Robles
$59,160
Yuba City
$59,130
Salinas
$57,160
Hanford-Corcoran
$56,120
Santa Cruz-Watsonville
$56,070
Riverside-San Bernardino-Ontario
$55,950
Redding
$55,670
Visalia-Porterville
$55,650
El Centro
$55,460
Mother Lode Region of California nonmetropolitan area
$52,510
North Coast Region of California nonmetropolitan area
$52,320
Fresno
$52,270
Bakersfield-Delano
$50,240
Madera-Chowchilla
$49,300
Northern Mountains Region of California nonmetropolitan area
$48,580
Modesto
$46,100
Chico
$36,980



See also: Top paying jobs in Santa Barbara-Santa Maria-Goleta, California.