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Marketing Manager Salary Information in California

The average annual and hourly salaries for marketing managers in the state of California are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of marketing managers among California metropolitan areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2016 and published in April 2017 [1].

Table 1 & 2. Annual & Hourly Salary of Marketing Managers in California

Percentile BracketAverage Annual Salary
10th Percentile Wage
$75,890
25th Percentile Wage
$107,370
50th Percentile Wage
$155,690
75th Percentile Wage
$201,580
90th Percentile Wage
No Data

Table 1 shows the average annual salary for marketing managers in California in 5 percentile scales. The average annual salary for the 75th percentile (the top 25 percent of the highest paid) is $201,580. The median (50th percentile) annual salary is $155,690. The average annual salary for the bottom 10 percent is $75,890.

Percentile BracketAverage Hourly Salary
10th Percentile Wage
$36.49
25th Percentile Wage
$51.62
50th Percentile Wage
$74.84
75th Percentile Wage
$96.92
90th Percentile Wage
No Data

Table 2 shows the average hourly salary for marketing managers in California in 5 percentile scales. The average hourly salary for the 75th percentile wage is $96.92. The median hourly salary is $74.84. The average hourly salary for the bottom 10 percent is $36.49.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of marketing managers from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
2016155,6901.73%12.26%
2015153,0002.25%-
2014149,5604.49%-
2013142,8504.38%-
2012136,600--

Table 3. Median Annual Salary of Marketing Managers in California Cities

Table 3 shows the median annual salary of marketing managers in some California cities and metropolitan areas. We note that the median annual salary of marketing managers in state of California ranges from $69,200 to $188,540. The highest paying area for marketing managers in California is San Jose-Sunnyvale-Santa Clara with a median annual salary of $188,540. The second highest paying city/area in California State is San Francisco-San Mateo-Redwood City (mean annual salary $178,430). The lowest paying area is Northern Mountains Region of California nonmetropolitan area with a median annual salary of $69,200.

Cities/Areas Median Annual Salary
San Jose-Sunnyvale-Santa Clara
$188,540
San Francisco-San Mateo-Redwood City
$178,430
San Francisco-Oakland-Fremont
$170,390
Oakland-Fremont-Hayward
$156,920
Vallejo-Fairfield
$149,250
Santa Rosa-Petaluma
$146,070
San Diego-Carlsbad-San Marcos
$143,750
Napa
$143,580
Los Angeles-Long Beach-Glendale
$142,290
Bakersfield-Delano
$135,750
Los Angeles-Long Beach-Santa Ana
$134,420
Oxnard-Thousand Oaks-Ventura
$130,840
Stockton
$130,710
Santa Ana-Anaheim-Irvine
$123,500
Sacramento-Arden-Arcade-Roseville
$118,480
Santa Barbara-Santa Maria-Goleta
$114,550
Visalia-Porterville
$103,610
Salinas
$103,010
Riverside-San Bernardino-Ontario
$99,800
Santa Cruz-Watsonville
$96,310
San Luis Obispo-Paso Robles
$94,040
Fresno
$88,820
Modesto
$87,440
Northern Mountains Region of California nonmetropolitan area
$69,200



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