Market Research Analyst and Marketing Specialist Salary Information in Florida

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Florida are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst Florida metropolitan areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Florida

Percentile BracketAverage Annual Salary
10th Percentile Wage
$33,430
25th Percentile Wage
$43,070
50th Percentile Wage
$58,010
75th Percentile Wage
$82,600
90th Percentile Wage
$115,480

Table 1 shows the average annual salary for market research analysts and marketing specialists in Florida in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $115,480. The median (50th percentile) annual salary is $58,010. The average annual salary for the bottom 10 percent is $33,430.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$58,010
0.60% 7.55%
2016
$57,660
2.17% -
2015
$56,410
4.93% -
2014
$53,630
2.35% -
2013
$52,370
-2.41% -
2012
$53,630
- -

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Florida Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Florida cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Florida ranges from $40,970 to $62,290. The highest paying area for market research analysts and marketing specialists in Florida is Miami-Miami Beach-Kendall with a median annual salary of $62,290. The second highest paying city/area in Florida State is Fort Lauderdale-Pompano Beach-Deerfield Beach (mean annual salary $61,810). The lowest paying area is Northwest Florida nonmetropolitan area with a median annual salary of $40,970.

Cities/Areas Median Annual Salary
Miami-Miami Beach-Kendall
$62,290
Fort Lauderdale-Pompano Beach-Deerfield Beach
$61,810
Miami-Fort Lauderdale-Pompano Beach
$61,340
Palm Bay-Melbourne-Titusville
$61,300
Tampa-St Petersburg-Clearwater
$60,870
Northeast Florida nonmetropolitan area
$59,960
West Palm Beach-Boca Raton-Boynton Beach
$59,470
South Florida nonmetropolitan area
$58,780
Sebastian-Vero Beach
$57,310
Port St Lucie
$56,760
Naples-Marco Island
$56,590
Tallahassee
$55,600
Jacksonville
$55,250
Cape Coral-Fort Myers
$55,170
Lakeland-Winter Haven
$54,100
Ocala
$52,620
North Port-Bradenton-Sarasota
$51,270
Orlando-Kissimmee-Sanford
$51,270
Gainesville
$50,920
Deltona-Daytona Beach-Ormond Beach
$50,350
Pensacola-Ferry Pass-Brent
$49,630
Panama City-Lynn Haven-Panama City Beach
$47,480
Crestview-Fort Walton Beach-Destin
$47,060
Punta Gorda
$44,570
Northwest Florida nonmetropolitan area
$40,970




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