Market Research Analyst and Marketing Specialist Salary Information in Florida

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Florida are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst Florida cities is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2016 and published in April 2017 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Florida

Percentile BracketAverage Annual Salary
10th Percentile Wage
$33,100
25th Percentile Wage
$42,610
50th Percentile Wage
$57,660
75th Percentile Wage
$79,130
90th Percentile Wage
$106,960

Table 1 shows the average annual salary for market research analysts and marketing specialists in Florida in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $106,960. The median (50th percentile) annual salary is $57,660. The average annual salary for the bottom 10 percent is $33,100.

Percentile BracketAverage Hourly Salary
10th Percentile Wage
$15.91
25th Percentile Wage
$20.49
50th Percentile Wage
$27.72
75th Percentile Wage
$38.04
90th Percentile Wage
$51.42

Table 2 shows the average hourly salary for market research analysts and marketing specialists in Florida in 5 percentile scales. The average hourly salary for the 90th percentile is $51.42. The median hourly salary is $27.72. The average hourly salary for the bottom 10 percent is $15.91.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
201657,6602.17%6.99%
201556,4104.93%-
201453,6302.35%-
201352,370-2.41%-
201253,630--

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Florida Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Florida cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Florida ranges from $40,970 to $62,430. The highest paying area for market research analysts and marketing specialists in Florida is Naples-Marco Island with a median annual salary of $62,430. The second highest paying city/area in Florida State is Tampa-St Petersburg-Clearwater (mean annual salary $61,620). The lowest paying area is Northwest Florida nonmetropolitan area with a median annual salary of $40,970.

Cities/Areas Median Annual Salary
Naples-Marco Island
$62,430
Tampa-St Petersburg-Clearwater
$61,620
West Palm Beach-Boca Raton-Boynton Beach
$60,710
Ocala
$60,690
Miami-Miami Beach-Kendall
$60,270
South Florida nonmetropolitan area
$59,880
Miami-Fort Lauderdale-Pompano Beach
$59,380
Sebastian-Vero Beach
$59,010
Jacksonville
$58,280
Cape Coral-Fort Myers
$58,210
Northeast Florida nonmetropolitan area
$57,790
North Port-Bradenton-Sarasota
$57,780
Gainesville
$57,490
Fort Lauderdale-Pompano Beach-Deerfield Beach
$57,010
Tallahassee
$56,180
Lakeland-Winter Haven
$55,930
Palm Bay-Melbourne-Titusville
$53,600
Port St Lucie
$52,610
Orlando-Kissimmee-Sanford
$49,710
Deltona-Daytona Beach-Ormond Beach
$48,880
Panama City-Lynn Haven-Panama City Beach
$46,380
Pensacola-Ferry Pass-Brent
$44,880
Crestview-Fort Walton Beach-Destin
$43,960
Northwest Florida nonmetropolitan area
$40,970



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