Market Research Analyst and Marketing Specialist Salary in Sector of Utilities

The salary statistics of market research analysts and marketing specialists in the industry sector of utilities are shown in Table 1. In Table 2 we compare market research analyst and marketing specialist salaries in different industries within the utilities sector.

Average Annual Salary of Market Research Analysts and Marketing Specialists

Percentile BracketAverage Annual Salary
10th Percentile Wage
$42,990
25th Percentile Wage
$58,570
50th Percentile Wage
$77,880
75th Percentile Wage
$100,080
90th Percentile Wage
$123,640

Table 1 shows the average annual salary for market research analysts and marketing specialists in the industry sector of utilities. The salaries are shown in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) market research analysts and marketing specialists is $123,640. The median annual salary (50th percentile) is $77,880. The average annual salary for the bottom 10 percent paid market research analysts and marketing specialists is $42,990.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists in the industry sector of utilities from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$77,880
0.21% 10.62%
2016
$77,720
3.60% -
2015
$74,920
1.53% -
2014
$73,770
5.03% -
2013
$70,060
0.64% -
2012
$69,610
- -

Compare Market Research Analyst and Marketing Specialist Salary in Different Industries within the Utilities Sector

The average salaries of market research analysts and marketing specialists in six industries in the utilities sector are shown below. We note that within this industry sector, the salaries vary among different industries. The highest paying industry for market research analyst and marketing specialist occupations is the nuclear electric power generation industry with an annual salary $95,740. The lowest paying industry is the solar electric power generation industry (annual salary $53,840). For detailed market research analyst and marketing specialist salary information in a particular industry, use the links provided below.

Industry Name Median Annual Salary
Nuclear Electric Power Generation
$95,740
Natural Gas Distribution
$81,410
Utilities
$77,880
Electric Power Generation, Transmission and Distribution
$76,640
Fossil Fuel Electric Power Generation
$76,410
Solar Electric Power Generation
$53,840

Data source: The national compensation survey conducted by the U.S. Bureau of Labor Statistics (BLS) in 2017 and published in April 2018 [1].




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