Advertising, Marketing, Promotions, Public Relations, and Sales Manager Salary in Sector of Retail Trade

The salary statistics of advertising, marketing, promotions, public relations, and sales managers in the industry sector of retail trade are shown in Table 1. In Table 2 we compare advertising, marketing, promotions, public relations, and sales manager salaries in different industries within the retail trade sector.

Average Annual Salary of Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Percentile BracketAverage Annual Salary
10th Percentile Wage
$43,600
25th Percentile Wage
$59,470
50th Percentile Wage
$91,090
75th Percentile Wage
$138,150
90th Percentile Wage
$197,030

Table 1 shows the average annual salary for advertising, marketing, promotions, public relations, and sales managers in the industry sector of retail trade. The salaries are shown in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) advertising, marketing, promotions, public relations, and sales managers is $197,030. The median annual salary (50th percentile) is $91,090. The average annual salary for the bottom 10 percent paid advertising, marketing, promotions, public relations, and sales managers is $43,600.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of advertising, marketing, promotions, public relations, and sales managers in the industry sector of retail trade from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$91,090
3.93% 16.95%
2016
$87,510
5.71% -
2015
$82,510
3.58% -
2014
$79,560
2.38% -
2013
$77,670
2.60% -
2012
$75,650
- -

Compare Advertising, Marketing, Promotions, Public Relations, and Sales Manager Salary in Different Industries within the Retail Trade Sector

The average salaries of advertising, marketing, promotions, public relations, and sales managers in 43 industries in the retail trade sector are shown below. We note that within this industry sector, the salaries vary among different industries. The highest paying industry for advertising, marketing, promotions, public relations, and sales manager occupations is the electronic shopping and mail-order houses industry with an annual salary $118,080. The lowest paying industry is the shoe stores industry (annual salary $52,090). For detailed advertising, marketing, promotions, public relations, and sales manager salary information in a particular industry, use the links provided below.

Industry Name Median Annual Salary
Electronic Shopping and Mail-Order Houses
$118,080
Automobile Dealers
$117,070
Direct Selling Establishments
$115,120
Nonstore Retailers
$114,160
Motor Vehicle and Parts Dealers
$113,810
Electronics and Appliance Stores
$101,480
Electronics and Appliance Stores
$101,480
Department Stores
$97,610
Other Motor Vehicle Dealers
$92,730
Pharmacies and Drug Stores
$91,750
Furniture Stores
$85,470
Building Material and Supplies Dealers
$83,590
Building Material and Garden Equipment and Supplies Dealers
$82,060
Health and Personal Care Stores
$80,980
Health and Personal Care Stores
$80,980
Automotive Parts, Accessories, and Tire Stores
$79,470
Beer, Wine, and Liquor Stores
$78,780
Furniture and Home Furnishings Stores
$78,070
Vending Machine Operators
$77,720
Book Stores and News Dealers
$76,320
General Merchandise Stores
$74,880
Jewelry, Luggage, and Leather Goods Stores
$74,600
Other Miscellaneous Store Retailers
$74,360
Office Supplies, Stationery, and Gift Stores
$72,820
Home Furnishings Stores
$72,710
Sporting Goods, Hobby, Musical Instrument, and Book Stores
$71,970
Sporting Goods, Hobby, and Musical Instrument Stores
$71,410
Food and Beverage Stores
$71,310
Food and Beverage Stores
$70,340
Miscellaneous Store Retailers
$67,830
Miscellaneous Store Retailers
$67,600
Sporting Goods Stores
$67,200
Lawn and Garden Equipment and Supplies Stores
$65,880
Grocery Stores
$62,770
Other General Merchandise Stores
$62,370
Florists
$60,880
Clothing Stores
$59,850
Clothing and Clothing Accessories Stores
$59,220
Gasoline Stations
$56,080
Gasoline Stations
$56,080
Specialty Food Stores
$54,040
Used Merchandise Stores
$53,320
Shoe Stores
$52,090

Data source: The national compensation survey conducted by the U.S. Bureau of Labor Statistics (BLS) in 2017 and published in April 2018 [1].




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Highest paying industries for advertising, marketing, promotions, public relations, and sales managers.