Advertising, Marketing, Promotions, Public Relations, and Sales Manager Salary in Sector of Retail Trade

The salary statistics of advertising, marketing, promotions, public relations, and sales managers in the industry sector of retail trade are shown in Table 1. In Table 2 we compare advertising, marketing, promotions, public relations, and sales manager salaries in different industries within the retail trade sector.

Average Annual Salary of Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Percentile BracketAverage Annual Salary
10th Percentile Wage
$42,630
25th Percentile Wage
$57,880
50th Percentile Wage
$87,510
75th Percentile Wage
$134,620
90th Percentile Wage
$195,190

Table 1 shows the average annual salary for advertising, marketing, promotions, public relations, and sales managers in the industry sector of retail trade. The salaries are shown in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) advertising, marketing, promotions, public relations, and sales managers is $195,190. The median annual salary (50th percentile) is $87,510. The average annual salary for the bottom 10 percent paid advertising, marketing, promotions, public relations, and sales managers is $42,630.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of advertising, marketing, promotions, public relations, and sales managers in the industry sector of retail trade from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
201687,5105.71%13.55%
201582,5103.58%-
201479,5602.38%-
201377,6702.60%-
201275,650--

Compare Advertising, Marketing, Promotions, Public Relations, and Sales Manager Salary in Different Industries within the Retail Trade Sector

The average salaries of advertising, marketing, promotions, public relations, and sales managers in 41 industries in the retail trade sector are shown below. We note that within this industry sector, the salaries vary among different industries. The highest paying industry for advertising, marketing, promotions, public relations, and sales manager occupations is the electronic shopping and mail-order houses industry with an annual salary $117,680. The lowest paying industry is the shoe stores industry (annual salary $48,090). For detailed advertising, marketing, promotions, public relations, and sales manager salary information in a particular industry, use the links provided below.

Industry Name Median Annual Salary
Electronic Shopping and Mail-Order Houses
$117,680
Nonstore Retailers
$116,450
Direct Selling Establishments
$115,120
Automobile Dealers
$112,220
Motor Vehicle and Parts Dealers
$109,000
Department Stores
$97,610
Pharmacies and Drug Stores
$97,360
Electronics and Appliance Stores
$89,510
Electronics and Appliance Stores
$89,510
Furniture Stores
$84,600
Automotive Parts, Accessories, and Tire Stores
$84,510
Health and Personal Care Stores
$82,740
Health and Personal Care Stores
$82,740
General Merchandise Stores
$80,740
Other Motor Vehicle Dealers
$79,690
Building Material and Supplies Dealers
$78,540
Jewelry, Luggage, and Leather Goods Stores
$78,210
Building Material and Garden Equipment and Supplies Dealers
$77,870
Vending Machine Operators
$77,720
Furniture and Home Furnishings Stores
$75,330
Beer, Wine, and Liquor Stores
$75,300
Other Miscellaneous Store Retailers
$74,360
Office Supplies, Stationery, and Gift Stores
$72,820
Lawn and Garden Equipment and Supplies Stores
$70,430
Clothing and Clothing Accessories Stores
$68,320
Miscellaneous Store Retailers
$68,310
Home Furnishings Stores
$67,330
Sporting Goods, Hobby, and Musical Instrument Stores
$65,260
Food and Beverage Stores
$62,890
Grocery Stores
$62,770
Other General Merchandise Stores
$62,370
Florists
$60,880
Sporting Goods Stores
$59,500
Sporting Goods, Hobby, Musical Instrument, and Book Stores
$58,980
Clothing Stores
$57,370
Gasoline Stations
$55,090
Gasoline Stations
$55,090
Specialty Food Stores
$54,040
Used Merchandise Stores
$53,320
Book Stores and News Dealers
$48,680
Shoe Stores
$48,090

Data source: The national compensation survey conducted by the U.S. Bureau of Labor Statistics (BLS) in 2016 and published in April 2017 [1].




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Highest paying industries for advertising, marketing, promotions, public relations, and sales managers.