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Marketing Manager Salary in Sector of Retail Trade

The salary statistics of marketing managers in the industry sector of retail trade are shown in Table 1. In Table 2 we compare marketing manager salaries in different industries within the retail trade sector.

Average Annual Salary of Marketing Managers

Percentile BracketAverage Annual Salary
10th Percentile Wage
25th Percentile Wage
50th Percentile Wage
75th Percentile Wage
90th Percentile Wage
No Data

Table 1 shows the average annual salary for marketing managers in the industry sector of retail trade. The salaries are shown in 5 percentile scales. The average annual salary for the 75th percentile (the top 25 percent of the highest paid) marketing managers is $158,300. The median annual salary (50th percentile) is $108,860. The average annual salary for the bottom 10 percent paid marketing managers is $55,370.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of marketing managers in the industry sector of retail trade from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
-5.59% -2.65%
0.14% -
-0.82% -
2.88% -
0.59% -
- -

Compare Marketing Manager Salary in Different Industries within the Retail Trade Sector

The average salaries of marketing managers in 32 industries in the retail trade sector are shown below. We note that within this industry sector, the salaries vary among different industries. The highest paying industry for marketing manager occupations is the other miscellaneous store retailers industry with an annual salary $136,740. The lowest paying industry is the specialty food stores industry (annual salary $57,110). For detailed marketing manager salary information in a particular industry, use the links provided below.

Industry Name Median Annual Salary
Other Miscellaneous Store Retailers
Home Furnishings Stores
Automotive Parts, Accessories, and Tire Stores
Electronic Shopping and Mail-Order Houses
Nonstore Retailers
Health and Personal Care Stores
Health and Personal Care Stores
Jewelry, Luggage, and Leather Goods Stores
Building Material and Supplies Dealers
Clothing Stores
Clothing and Clothing Accessories Stores
Building Material and Garden Equipment and Supplies Dealers
Miscellaneous Store Retailers
General Merchandise Stores
Direct Selling Establishments
Furniture Stores
Electronics and Appliance Stores
Electronics and Appliance Stores
Furniture and Home Furnishings Stores
Sporting Goods Stores
Sporting Goods, Hobby, Musical Instrument, and Book Stores
Pharmacies and Drug Stores
Sporting Goods, Hobby, and Musical Instrument Stores
Grocery Stores
Automobile Dealers
Motor Vehicle and Parts Dealers
Other General Merchandise Stores
Other Motor Vehicle Dealers
Food and Beverage Stores
Food and Beverage Stores
Lawn and Garden Equipment and Supplies Stores
Specialty Food Stores

Data source: The national compensation survey conducted by the U.S. Bureau of Labor Statistics (BLS) in 2017 and published in April 2018 [1].


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