Market Research Analyst and Marketing Specialist Salary in Sector of Retail Trade

The salary statistics of market research analysts and marketing specialists in the industry sector of retail trade are shown in Table 1. In Table 2 we compare market research analyst and marketing specialist salaries in different industries within the retail trade sector.

Average Annual Salary of Market Research Analysts and Marketing Specialists

Percentile BracketAverage Annual Salary
10th Percentile Wage
$28,680
25th Percentile Wage
$37,950
50th Percentile Wage
$53,720
75th Percentile Wage
$75,350
90th Percentile Wage
$102,810

Table 1 shows the average annual salary for market research analysts and marketing specialists in the industry sector of retail trade. The salaries are shown in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) market research analysts and marketing specialists is $102,810. The median annual salary (50th percentile) is $53,720. The average annual salary for the bottom 10 percent paid market research analysts and marketing specialists is $28,680.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of market research analysts and marketing specialists in the industry sector of retail trade from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
201653,7204.97%0.28%
201551,050-0.74%-
201451,430-2.88%-
201352,910-1.25%-
201253,570--

Compare Market Research Analyst and Marketing Specialist Salary in Different Industries within the Retail Trade Sector

The average salaries of market research analysts and marketing specialists in 37 industries in the retail trade sector are shown below. We note that within this industry sector, the salaries vary among different industries. The highest paying industry for market research analyst and marketing specialist occupations is the beer, wine, and liquor stores industry with an annual salary $71,340. The lowest paying industry is the book stores and news dealers industry (annual salary $34,190). For detailed market research analyst and marketing specialist salary information in a particular industry, use the links provided below.

Industry Name Median Annual Salary
Beer, Wine, and Liquor Stores
$71,340
Home Furnishings Stores
$59,740
Electronic Shopping and Mail-Order Houses
$57,980
Nonstore Retailers
$57,770
Building Material and Supplies Dealers
$57,680
Department Stores
$56,860
Furniture and Home Furnishings Stores
$56,360
Building Material and Garden Equipment and Supplies Dealers
$56,050
Furniture Stores
$55,540
Jewelry, Luggage, and Leather Goods Stores
$54,810
Sporting Goods Stores
$54,420
General Merchandise Stores
$53,700
Direct Selling Establishments
$53,620
Sporting Goods, Hobby, and Musical Instrument Stores
$53,180
Electronics and Appliance Stores
$52,800
Electronics and Appliance Stores
$52,800
Automobile Dealers
$51,120
Food and Beverage Stores
$50,920
Health and Personal Care Stores
$50,850
Health and Personal Care Stores
$50,850
Motor Vehicle and Parts Dealers
$49,580
Specialty Food Stores
$48,640
Pharmacies and Drug Stores
$48,500
Sporting Goods, Hobby, Musical Instrument, and Book Stores
$48,470
Office Supplies, Stationery, and Gift Stores
$47,610
Lawn and Garden Equipment and Supplies Stores
$47,280
Other General Merchandise Stores
$47,270
Clothing and Clothing Accessories Stores
$46,930
Other Miscellaneous Store Retailers
$46,560
Automotive Parts, Accessories, and Tire Stores
$44,790
Other Motor Vehicle Dealers
$44,070
Grocery Stores
$43,320
Clothing Stores
$42,830
Shoe Stores
$42,340
Miscellaneous Store Retailers
$41,880
Used Merchandise Stores
$37,260
Book Stores and News Dealers
$34,190

Data source: The national compensation survey conducted by the U.S. Bureau of Labor Statistics (BLS) in 2016 and published in April 2017 [1].



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