Market Research Analyst and Marketing Specialist Salary in Sector of Retail Trade

The salary statistics of market research analysts and marketing specialists in the industry sector of retail trade are shown in Table 1. In Table 2 we compare market research analyst and marketing specialist salaries in different industries within the retail trade sector.

Average Annual Salary of Market Research Analysts and Marketing Specialists

Percentile BracketAverage Annual Salary
10th Percentile Wage
$27,900
25th Percentile Wage
$37,180
50th Percentile Wage
$52,840
75th Percentile Wage
$73,630
90th Percentile Wage
$101,380

Table 1 shows the average annual salary for market research analysts and marketing specialists in the industry sector of retail trade. The salaries are shown in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) market research analysts and marketing specialists is $101,380. The median annual salary (50th percentile) is $52,840. The average annual salary for the bottom 10 percent paid market research analysts and marketing specialists is $27,900.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists in the industry sector of retail trade from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$52,840
-1.67% -1.38%
2016
$53,720
4.97% -
2015
$51,050
-0.74% -
2014
$51,430
-2.88% -
2013
$52,910
-1.25% -
2012
$53,570
- -

Compare Market Research Analyst and Marketing Specialist Salary in Different Industries within the Retail Trade Sector

The average salaries of market research analysts and marketing specialists in 39 industries in the retail trade sector are shown below. We note that within this industry sector, the salaries vary among different industries. The highest paying industry for market research analyst and marketing specialist occupations is the beer, wine, and liquor stores industry with an annual salary $74,550. The lowest paying industry is the book stores and news dealers industry (annual salary $32,600). For detailed market research analyst and marketing specialist salary information in a particular industry, use the links provided below.

Industry Name Median Annual Salary
Beer, Wine, and Liquor Stores
$74,550
Sporting Goods Stores
$60,980
Building Material and Supplies Dealers
$60,390
Jewelry, Luggage, and Leather Goods Stores
$58,930
Building Material and Garden Equipment and Supplies Dealers
$58,640
Electronic Shopping and Mail-Order Houses
$57,110
Nonstore Retailers
$56,890
Department Stores
$56,860
Shoe Stores
$55,400
Clothing and Clothing Accessories Stores
$54,000
Furniture Stores
$53,200
Direct Selling Establishments
$52,910
Food and Beverage Stores
$52,770
Sporting Goods, Hobby, and Musical Instrument Stores
$51,320
Electronics and Appliance Stores
$51,100
Electronics and Appliance Stores
$51,100
Furniture and Home Furnishings Stores
$50,120
Automotive Parts, Accessories, and Tire Stores
$49,920
Lawn and Garden Equipment and Supplies Stores
$49,690
Specialty Food Stores
$48,640
Motor Vehicle and Parts Dealers
$48,380
Automobile Dealers
$48,160
Office Supplies, Stationery, and Gift Stores
$47,610
Other General Merchandise Stores
$47,270
Sporting Goods, Hobby, Musical Instrument, and Book Stores
$47,250
General Merchandise Stores
$46,780
Other Miscellaneous Store Retailers
$46,560
Food and Beverage Stores
$46,510
Other Motor Vehicle Dealers
$46,260
Clothing Stores
$46,240
Home Furnishings Stores
$46,100
Health and Personal Care Stores
$45,210
Health and Personal Care Stores
$45,210
Grocery Stores
$43,320
Miscellaneous Store Retailers
$40,990
Pharmacies and Drug Stores
$39,870
Miscellaneous Store Retailers
$38,140
Used Merchandise Stores
$37,260
Book Stores and News Dealers
$32,600

Data source: The national compensation survey conducted by the U.S. Bureau of Labor Statistics (BLS) in 2017 and published in April 2018 [1].




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