Market Research Analyst and Marketing Specialist Salary in Sector of Information

The salary statistics of market research analysts and marketing specialists in the industry sector of information are shown in Table 1. In Table 2 we compare market research analyst and marketing specialist salaries in different industries within the information sector.

Average Annual Salary of Market Research Analysts and Marketing Specialists

Percentile BracketAverage Annual Salary
10th Percentile Wage
$39,100
25th Percentile Wage
$52,330
50th Percentile Wage
$73,300
75th Percentile Wage
$105,590
90th Percentile Wage
$142,020

Table 1 shows the average annual salary for market research analysts and marketing specialists in the industry sector of information. The salaries are shown in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) market research analysts and marketing specialists is $142,020. The median annual salary (50th percentile) is $73,300. The average annual salary for the bottom 10 percent paid market research analysts and marketing specialists is $39,100.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists in the industry sector of information from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$73,300
1.24% 4.38%
2016
$72,390
-0.95% -
2015
$73,080
1.75% -
2014
$71,800
2.24% -
2013
$70,190
0.14% -
2012
$70,090
- -

Compare Market Research Analyst and Marketing Specialist Salary in Different Industries within the Information Sector

The average salaries of market research analysts and marketing specialists in 21 industries in the information sector are shown below. We note that within this industry sector, the salaries vary among different industries. The highest paying industry for market research analyst and marketing specialist occupations is the wireless telecommunications carriers (except satellite) industry with an annual salary $100,670. The lowest paying industry is the sound recording industries industry (annual salary $57,400). For detailed market research analyst and marketing specialist salary information in a particular industry, use the links provided below.

Industry Name Median Annual Salary
Wireless Telecommunications Carriers (except Satellite)
$100,670
Wired Telecommunications Carriers
$89,450
Telecommunications
$87,580
Software Publishers
$81,590
Data Processing, Hosting, and Related Services
$75,570
Data Processing, Hosting, and Related Services
$75,570
Publishing Industries (except Internet)
$73,070
Satellite Telecommunications
$71,210
Other Telecommunications
$70,960
Other Information Services
$70,890
Other Information Services
$70,890
Cable and Other Subscription Programming
$69,740
Motion Picture and Video Industries
$65,340
Television Broadcasting
$63,780
Motion Picture and Sound Recording Industries
$63,550
Broadcasting (except Internet)
$62,790
Newspaper, Periodical, Book, and Directory Publishers
$62,220
Radio and Television Broadcasting
$61,350
Newspaper Publishers
$59,420
Radio Broadcasting
$58,520
Sound Recording Industries
$57,400

Data source: The national compensation survey conducted by the U.S. Bureau of Labor Statistics (BLS) in 2017 and published in April 2018 [1].




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