Market Research Analyst and Marketing Specialist Salary in Sector of Information

The salary statistics of market research analysts and marketing specialists in the industry sector of information are shown in Table 1. In Table 2 we compare market research analyst and marketing specialist salaries in different industries within the information sector.

Average Annual Salary of Market Research Analysts and Marketing Specialists

Percentile BracketAverage Annual Salary
10th Percentile Wage
$38,430
25th Percentile Wage
$51,000
50th Percentile Wage
$72,390
75th Percentile Wage
$105,490
90th Percentile Wage
$140,360

Table 1 shows the average annual salary for market research analysts and marketing specialists in the industry sector of information. The salaries are shown in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) market research analysts and marketing specialists is $140,360. The median annual salary (50th percentile) is $72,390. The average annual salary for the bottom 10 percent paid market research analysts and marketing specialists is $38,430.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of market research analysts and marketing specialists in the industry sector of information from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
201672,390-0.95%3.18%
201573,0801.75%-
201471,8002.24%-
201370,1900.14%-
201270,090--

Compare Market Research Analyst and Marketing Specialist Salary in Different Industries within the Information Sector

The average salaries of market research analysts and marketing specialists in 20 industries in the information sector are shown below. We note that within this industry sector, the salaries vary among different industries. The highest paying industry for market research analyst and marketing specialist occupations is the wireless telecommunications carriers (except satellite) industry with an annual salary $100,670. The lowest paying industry is the sound recording industries industry (annual salary $54,160). For detailed market research analyst and marketing specialist salary information in a particular industry, use the links provided below.

Industry Name Median Annual Salary
Wireless Telecommunications Carriers (except Satellite)
$100,670
Telecommunications
$89,750
Wired Telecommunications Carriers
$89,450
Software Publishers
$82,810
Publishing Industries (except Internet)
$72,880
Other Telecommunications
$70,960
Data Processing, Hosting, and Related Services
$70,790
Data Processing, Hosting, and Related Services
$70,790
Cable and Other Subscription Programming
$68,910
Motion Picture and Video Industries
$67,330
Other Information Services
$66,190
Other Information Services
$66,190
Television Broadcasting
$64,910
Broadcasting (except Internet)
$64,260
Motion Picture and Sound Recording Industries
$63,480
Radio and Television Broadcasting
$63,350
Newspaper, Periodical, Book, and Directory Publishers
$61,930
Newspaper Publishers
$59,080
Radio Broadcasting
$58,520
Sound Recording Industries
$54,160

Data source: The national compensation survey conducted by the U.S. Bureau of Labor Statistics (BLS) in 2016 and published in April 2017 [1].



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