Market Research Analyst and Marketing Specialist Salary Information in Iowa

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Iowa are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst Iowa areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Iowa

Percentile BracketAverage Annual Salary
10th Percentile Wage
$33,150
25th Percentile Wage
$40,950
50th Percentile Wage
$54,240
75th Percentile Wage
$71,220
90th Percentile Wage
$91,430

Table 1 shows the average annual salary for market research analysts and marketing specialists in Iowa in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $91,430. The median (50th percentile) annual salary is $54,240. The average annual salary for the bottom 10 percent is $33,150.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$54,240
0.18% 13.70%
2016
$54,140
0.63% -
2015
$53,800
4.26% -
2014
$51,510
4.10% -
2013
$49,400
5.24% -
2012
$46,810
- -

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Iowa Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Iowa cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Iowa ranges from $39,440 to $62,040. The highest paying area for market research analysts and marketing specialists in Iowa is Des Moines-West Des Moines with a median annual salary of $62,040. The second highest paying city/area in Iowa State is Cedar Rapids (mean annual salary $52,370). The lowest paying area is Waterloo-Cedar Falls with a median annual salary of $39,440.

Cities/Areas Median Annual Salary
Des Moines-West Des Moines
$62,040
Cedar Rapids
$52,370
Ames
$51,790
Davenport-Moline-Rock Island
$51,350
Iowa City
$50,730
Northeast Iowa nonmetropolitan area
$49,520
Dubuque
$49,290
Southeast Iowa nonmetropolitan area
$45,180
Northwest Iowa nonmetropolitan area
$43,380
Southwest Iowa nonmetropolitan area
$40,130
Waterloo-Cedar Falls
$39,440




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