Market Research Analyst and Marketing Specialist Salary Information in Kentucky

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Kentucky are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists among Kentucky areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2016 and published in April 2017 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Kentucky

Percentile BracketAverage Annual Salary
10th Percentile Wage
$29,970
25th Percentile Wage
$38,150
50th Percentile Wage
$50,670
75th Percentile Wage
$70,170
90th Percentile Wage
$98,750

Table 1 shows the average annual salary for market research analysts and marketing specialists in Kentucky in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $98,750. The median (50th percentile) annual salary is $50,670. The average annual salary for the bottom 10 percent is $29,970.

Percentile BracketAverage Hourly Salary
10th Percentile Wage
$14.41
25th Percentile Wage
$18.34
50th Percentile Wage
$24.36
75th Percentile Wage
$33.72
90th Percentile Wage
$47.47

Table 2 shows the average hourly salary for market research analysts and marketing specialists in Kentucky in 5 percentile scales. The average hourly salary for the 90th percentile is $47.47. The median hourly salary is $24.36. The average hourly salary for the bottom 10 percent is $14.41.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
201650,6703.97%9.00%
201548,6601.17%-
201448,0903.04%-
201346,6301.12%-
201246,110--

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Kentucky Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Kentucky cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Kentucky ranges from $36,010 to $60,710. The highest paying area for market research analysts and marketing specialists in Kentucky is Lexington-Fayette with a median annual salary of $60,710. The second highest paying city/area in Kentucky State is Evansville (mean annual salary $51,930). The lowest paying area is South Central Kentucky nonmetropolitan area with a median annual salary of $36,010.

Cities/Areas Median Annual Salary
Lexington-Fayette
$60,710
Evansville
$51,930
West Central Kentucky nonmetropolitan area
$51,530
Louisville-Jefferson County
$49,810
Elizabethtown
$46,180
West Kentucky nonmetropolitan area
$45,020
Bowling Green
$41,370
South Central Kentucky nonmetropolitan area
$36,010


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