Market Research Analyst and Marketing Specialist Salary Information in Kentucky

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Kentucky are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst Kentucky cities is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Kentucky

Percentile BracketAverage Annual Salary
10th Percentile Wage
$31,080
25th Percentile Wage
$39,450
50th Percentile Wage
$52,440
75th Percentile Wage
$69,540
90th Percentile Wage
$96,260

Table 1 shows the average annual salary for market research analysts and marketing specialists in Kentucky in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $96,260. The median (50th percentile) annual salary is $52,440. The average annual salary for the bottom 10 percent is $31,080.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$52,440
3.38% 12.07%
2016
$50,670
3.97% -
2015
$48,660
1.17% -
2014
$48,090
3.04% -
2013
$46,630
1.12% -
2012
$46,110
- -

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Kentucky Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Kentucky cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Kentucky ranges from $32,220 to $59,430. The highest paying area for market research analysts and marketing specialists in Kentucky is Lexington-Fayette with a median annual salary of $59,430. The second highest paying city/area in Kentucky State is West Central Kentucky nonmetropolitan area (mean annual salary $55,740). The lowest paying area is East Kentucky nonmetropolitan area with a median annual salary of $32,220.

Cities/Areas Median Annual Salary
Lexington-Fayette
$59,430
West Central Kentucky nonmetropolitan area
$55,740
Louisville-Jefferson County
$53,590
Elizabethtown
$51,300
Evansville
$50,830
West Kentucky nonmetropolitan area
$50,400
Owensboro
$43,770
Bowling Green
$42,050
South Central Kentucky nonmetropolitan area
$36,940
East Kentucky nonmetropolitan area
$32,220




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