Market Research Analyst and Marketing Specialist Salary Information in Massachusetts

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Massachusetts are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst Massachusetts cities is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Massachusetts

Percentile BracketAverage Annual Salary
10th Percentile Wage
$42,660
25th Percentile Wage
$54,110
50th Percentile Wage
$70,830
75th Percentile Wage
$95,300
90th Percentile Wage
$128,560

Table 1 shows the average annual salary for market research analysts and marketing specialists in Massachusetts in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $128,560. The median (50th percentile) annual salary is $70,830. The average annual salary for the bottom 10 percent is $42,660.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$70,830
0.18% 9.69%
2016
$70,700
3.35% -
2015
$68,330
3.31% -
2014
$66,070
0.29% -
2013
$65,880
2.90% -
2012
$63,970
- -

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Massachusetts Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Massachusetts cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Massachusetts ranges from $43,370 to $86,010. The highest paying area for market research analysts and marketing specialists in Massachusetts is Taunton-Norton-Raynham with a median annual salary of $86,010. The second highest paying city/area in Massachusetts State is Framingham (mean annual salary $83,590). The lowest paying area is North Central Massachusetts nonmetropolitan area with a median annual salary of $43,370.

Cities/Areas Median Annual Salary
Taunton-Norton-Raynham
$86,010
Framingham
$83,590
Boston-Cambridge-Quincy
$72,100
Boston-Cambridge-Quincy
$71,790
New Bedford
$69,820
Worcester
$66,500
Nantucket Island and Marthas Vineyard nonmetropolitan area
$65,920
Brockton-Bridgewater-Easton
$64,060
Peabody
$61,850
Northwest Massachusetts nonmetropolitan area
$59,590
Leominster-Fitchburg-Gardner
$57,940
Springfield
$57,510
Pittsfield
$50,390
Barnstable Town
$48,450
Southwest Massachusetts nonmetropolitan area
$43,470
North Central Massachusetts nonmetropolitan area
$43,370




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