Market Research Analyst and Marketing Specialist Salary Information in Michigan

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Michigan are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst Michigan cities is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2016 and published in April 2017 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Michigan

Percentile BracketAverage Annual Salary
10th Percentile Wage
$32,980
25th Percentile Wage
$43,440
50th Percentile Wage
$59,930
75th Percentile Wage
$84,340
90th Percentile Wage
$113,920

Table 1 shows the average annual salary for market research analysts and marketing specialists in Michigan in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $113,920. The median (50th percentile) annual salary is $59,930. The average annual salary for the bottom 10 percent is $32,980.

Percentile BracketAverage Hourly Salary
10th Percentile Wage
$15.86
25th Percentile Wage
$20.88
50th Percentile Wage
$28.81
75th Percentile Wage
$40.54
90th Percentile Wage
$54.77

Table 2 shows the average hourly salary for market research analysts and marketing specialists in Michigan in 5 percentile scales. The average hourly salary for the 90th percentile is $54.77. The median hourly salary is $28.81. The average hourly salary for the bottom 10 percent is $15.86.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
201659,930-0.35%8.61%
201560,1407.07%-
201455,8900.32%-
201355,7101.69%-
201254,770--

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Michigan Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Michigan cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Michigan ranges from $34,740 to $85,770. The highest paying area for market research analysts and marketing specialists in Michigan is Battle Creek with a median annual salary of $85,770. The second highest paying city/area in Michigan State is Detroit-Livonia-Dearborn (mean annual salary $84,230). The lowest paying area is Bay City with a median annual salary of $34,740.

Cities/Areas Median Annual Salary
Battle Creek
$85,770
Detroit-Livonia-Dearborn
$84,230
Niles-Benton Harbor
$81,020
Detroit-Warren-Livonia
$67,670
Jackson
$63,680
Monroe
$63,380
Ann Arbor
$61,500
Grand Rapids-Wyoming
$53,120
Warren-Troy-Farmington Hills
$53,110
Saginaw-Saginaw Township North
$50,320
Balance of Lower Peninsula of Michigan nonmetropolitan area
$50,150
Lansing-East Lansing
$49,880
South Bend-Mishawaka
$49,450
Northwest Lower Peninsula of Michigan nonmetropolitan area
$48,950
Kalamazoo-Portage
$48,760
Northeast Lower Peninsula of Michigan nonmetropolitan area
$47,950
Flint
$46,190
Holland-Grand Haven
$45,130
Muskegon-Norton Shores
$44,230
Upper Peninsula of Michigan nonmetropolitan area
$43,470
Bay City
$34,740


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Highest paying cities for market research analysts and marketing specialists

Highest paying industries for market research analysts and marketing specialists.