Market Research Analyst and Marketing Specialist Salary Information in Michigan

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Michigan are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists among Michigan cities is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Michigan

Percentile BracketAverage Annual Salary
10th Percentile Wage
$32,250
25th Percentile Wage
$44,000
50th Percentile Wage
$60,620
75th Percentile Wage
$83,420
90th Percentile Wage
$115,990

Table 1 shows the average annual salary for market research analysts and marketing specialists in Michigan in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $115,990. The median (50th percentile) annual salary is $60,620. The average annual salary for the bottom 10 percent is $32,250.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$60,620
1.14% 9.65%
2016
$59,930
-0.35% -
2015
$60,140
7.07% -
2014
$55,890
0.32% -
2013
$55,710
1.69% -
2012
$54,770
- -

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Michigan Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Michigan cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Michigan ranges from $43,200 to $85,770. The highest paying area for market research analysts and marketing specialists in Michigan is Battle Creek with a median annual salary of $85,770. The second highest paying city/area in Michigan State is Niles-Benton Harbor (mean annual salary $84,180). The lowest paying area is Upper Peninsula of Michigan nonmetropolitan area with a median annual salary of $43,200.

Cities/Areas Median Annual Salary
Battle Creek
$85,770
Niles-Benton Harbor
$84,180
Monroe
$76,450
Detroit-Livonia-Dearborn
$76,040
Jackson
$70,330
Detroit-Warren-Livonia
$65,850
Ann Arbor
$62,930
Grand Rapids-Wyoming
$58,140
Balance of Lower Peninsula of Michigan nonmetropolitan area
$56,980
Warren-Troy-Farmington Hills
$53,110
Saginaw-Saginaw Township North
$50,590
South Bend-Mishawaka
$50,400
Northwest Lower Peninsula of Michigan nonmetropolitan area
$50,220
Lansing-East Lansing
$49,910
Northeast Lower Peninsula of Michigan nonmetropolitan area
$48,890
Flint
$48,670
Kalamazoo-Portage
$46,550
Muskegon-Norton Shores
$45,760
Bay City
$45,290
Holland-Grand Haven
$45,130
Upper Peninsula of Michigan nonmetropolitan area
$43,200




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