Market Research Analyst and Marketing Specialist Salary Information in Missouri

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Missouri are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists among Missouri cities is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2016 and published in April 2017 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Missouri

Percentile BracketAverage Annual Salary
10th Percentile Wage
$33,490
25th Percentile Wage
$43,170
50th Percentile Wage
$60,560
75th Percentile Wage
$82,770
90th Percentile Wage
$105,350

Table 1 shows the average annual salary for market research analysts and marketing specialists in Missouri in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $105,350. The median (50th percentile) annual salary is $60,560. The average annual salary for the bottom 10 percent is $33,490.

Percentile BracketAverage Hourly Salary
10th Percentile Wage
$16.10
25th Percentile Wage
$20.75
50th Percentile Wage
$29.12
75th Percentile Wage
$39.79
90th Percentile Wage
$50.65

Table 2 shows the average hourly salary for market research analysts and marketing specialists in Missouri in 5 percentile scales. The average hourly salary for the 90th percentile is $50.65. The median hourly salary is $29.12. The average hourly salary for the bottom 10 percent is $16.10.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
201660,5600.50%7.22%
201560,2604.13%-
201457,7701.61%-
201356,8401.14%-
201256,190--

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Missouri Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Missouri cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Missouri ranges from $40,140 to $71,290. The highest paying area for market research analysts and marketing specialists in Missouri is Fayetteville-Springdale-Rogers with a median annual salary of $71,290. The second highest paying city/area in Missouri State is St Louis (mean annual salary $62,860). The lowest paying area is Springfield with a median annual salary of $40,140.

Cities/Areas Median Annual Salary
Fayetteville-Springdale-Rogers
$71,290
St Louis
$62,860
Kansas City
$61,680
St Joseph
$55,350
Cape Girardeau-Jackson
$55,230
Joplin
$52,170
Jefferson City
$49,740
Southeast Missouri nonmetropolitan area
$49,420
North Missouri nonmetropolitan area
$45,070
Columbia
$44,210
Central Missouri nonmetropolitan area
$41,570
Springfield
$40,140


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