Market Research Analyst and Marketing Specialist Salary Information in Missouri

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Missouri are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst Missouri metropolitan areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Missouri

Percentile BracketAverage Annual Salary
10th Percentile Wage
$32,020
25th Percentile Wage
$41,100
50th Percentile Wage
$58,680
75th Percentile Wage
$82,340
90th Percentile Wage
$106,050

Table 1 shows the average annual salary for market research analysts and marketing specialists in Missouri in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $106,050. The median (50th percentile) annual salary is $58,680. The average annual salary for the bottom 10 percent is $32,020.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$58,680
-3.20% 4.24%
2016
$60,560
0.50% -
2015
$60,260
4.13% -
2014
$57,770
1.61% -
2013
$56,840
1.14% -
2012
$56,190
- -

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Missouri Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Missouri cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Missouri ranges from $31,200 to $74,120. The highest paying area for market research analysts and marketing specialists in Missouri is Fayetteville-Springdale-Rogers with a median annual salary of $74,120. The second highest paying city/area in Missouri State is St Louis (mean annual salary $64,850). The lowest paying area is Southwest Missouri nonmetropolitan area with a median annual salary of $31,200.

Cities/Areas Median Annual Salary
Fayetteville-Springdale-Rogers
$74,120
St Louis
$64,850
Kansas City
$59,610
Southeast Missouri nonmetropolitan area
$56,540
St Joseph
$51,080
Cape Girardeau-Jackson
$47,900
Joplin
$47,260
Jefferson City
$45,780
Central Missouri nonmetropolitan area
$42,680
Columbia
$40,540
Springfield
$40,410
North Missouri nonmetropolitan area
$37,360
Southwest Missouri nonmetropolitan area
$31,200




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