Market Research Analyst and Marketing Specialist Salary Information in North Carolina

The average annual and hourly salaries for market research analysts and marketing specialists in the state of North Carolina are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists among North Carolina cities is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in North Carolina

Percentile BracketAverage Annual Salary
10th Percentile Wage
$36,020
25th Percentile Wage
$46,410
50th Percentile Wage
$62,900
75th Percentile Wage
$86,980
90th Percentile Wage
$120,340

Table 1 shows the average annual salary for market research analysts and marketing specialists in North Carolina in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $120,340. The median (50th percentile) annual salary is $62,900. The average annual salary for the bottom 10 percent is $36,020.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$62,900
2.50% 5.61%
2016
$61,330
-0.98% -
2015
$61,930
-0.94% -
2014
$62,510
1.98% -
2013
$61,270
3.10% -
2012
$59,370
- -

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in North Carolina Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some North Carolina cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of North Carolina ranges from $45,550 to $68,370. The highest paying area for market research analysts and marketing specialists in North Carolina is Winston-Salem with a median annual salary of $68,370. The second highest paying city/area in North Carolina State is Raleigh-Cary (mean annual salary $65,750). The lowest paying area is Fayetteville with a median annual salary of $45,550.

Cities/Areas Median Annual Salary
Winston-Salem
$68,370
Raleigh-Cary
$65,750
Durham-Chapel Hill
$61,060
Greensboro-High Point
$59,880
Goldsboro
$58,330
Wilmington
$57,470
Hickory-Lenoir-Morganton
$55,630
Rocky Mount
$55,630
Other North Carolina nonmetropolitan area
$52,710
Asheville
$51,260
Greenville
$50,730
Western Central North Carolina nonmetropolitan area
$50,180
Western North Carolina nonmetropolitan area
$50,090
Northeastern North Carolina nonmetropolitan area
$49,490
Burlington
$49,190
Fayetteville
$45,550




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