The average annual and hourly salaries for market research analysts and marketing specialists in the state of Nebraska are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists among Nebraska metropolitan areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].
| Percentile Bracket | Average Annual Salary |
|---|---|
| 10th Percentile Wage | $31,010 |
| 25th Percentile Wage | $39,580 |
| 50th Percentile Wage | $51,310 |
| 75th Percentile Wage | $68,040 |
| 90th Percentile Wage | $83,720 |
Table 1 shows the average annual salary for market research analysts and marketing specialists in Nebraska in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $83,720. The median (50th percentile) annual salary is $51,310. The average annual salary for the bottom 10 percent is $31,010.
The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.
| Year | Median Salary | Yearly Growth | 5-Year Growth |
|---|---|---|---|
| 2017 | $51,310 | -4.33% | -8.46% |
| 2016 | $53,530 | -1.85% | - |
| 2015 | $54,520 | -3.25% | - |
| 2014 | $56,290 | 2.19% | - |
| 2013 | $55,060 | -1.07% | - |
| 2012 | $55,650 | - | - |
Table 3 shows the median annual salary of market research analysts and marketing specialists in some Nebraska cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Nebraska ranges from $44,610 to $54,960. The highest paying area for market research analysts and marketing specialists in Nebraska is Omaha-Council Bluffs with a median annual salary of $54,960. The second highest paying city/area in Nebraska State is Lincoln (mean annual salary $48,080). The lowest paying area is Northeastern Nebraska nonmetropolitan area with a median annual salary of $44,610.
