Market Research Analyst and Marketing Specialist Salary Information in Pennsylvania

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Pennsylvania are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst Pennsylvania metropolitan areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2016 and published in April 2017 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Pennsylvania

Percentile BracketAverage Annual Salary
10th Percentile Wage
$33,290
25th Percentile Wage
$44,730
50th Percentile Wage
$60,360
75th Percentile Wage
$81,580
90th Percentile Wage
$111,520

Table 1 shows the average annual salary for market research analysts and marketing specialists in Pennsylvania in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $111,520. The median (50th percentile) annual salary is $60,360. The average annual salary for the bottom 10 percent is $33,290.

Percentile BracketAverage Hourly Salary
10th Percentile Wage
$16.00
25th Percentile Wage
$21.51
50th Percentile Wage
$29.02
75th Percentile Wage
$39.22
90th Percentile Wage
$53.62

Table 2 shows the average hourly salary for market research analysts and marketing specialists in Pennsylvania in 5 percentile scales. The average hourly salary for the 90th percentile is $53.62. The median hourly salary is $29.02. The average hourly salary for the bottom 10 percent is $16.00.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
201660,3601.19%3.28%
201559,6400.30%-
201459,4600.08%-
201359,4101.73%-
201258,380--

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Pennsylvania Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Pennsylvania cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Pennsylvania ranges from $39,520 to $76,540. The highest paying area for market research analysts and marketing specialists in Pennsylvania is Newark-Union with a median annual salary of $76,540. The second highest paying city/area in Pennsylvania State is Philadelphia-Camden-Wilmington (mean annual salary $65,310). The lowest paying area is Altoona with a median annual salary of $39,520.

Cities/Areas Median Annual Salary
Newark-Union
$76,540
Philadelphia-Camden-Wilmington
$65,310
Philadelphia
$63,470
Pittsburgh
$61,080
West Central Pennsylvania nonmetropolitan area
$57,360
Harrisburg-Carlisle
$56,170
York-Hanover
$54,690
Allentown-Bethlehem-Easton
$54,080
Lancaster
$53,370
State College
$51,770
Reading
$51,490
Scranton--Wilkes-Barre
$51,090
Erie
$50,450
Lebanon
$48,950
Johnstown
$48,840
Williamsport
$47,520
Northeastern Pennsylvania nonmetropolitan area
$46,930
Youngstown-Warren-Boardman
$46,290
Far Western Pennsylvania nonmetropolitan area
$45,270
East Central Pennsylvania nonmetropolitan area
$41,960
Altoona
$39,520


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