Market Research Analyst and Marketing Specialist Salary Information in Tennessee

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Tennessee are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst Tennessee areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Tennessee

Percentile BracketAverage Annual Salary
10th Percentile Wage
$31,170
25th Percentile Wage
$39,840
50th Percentile Wage
$55,290
75th Percentile Wage
$77,040
90th Percentile Wage
$108,740

Table 1 shows the average annual salary for market research analysts and marketing specialists in Tennessee in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $108,740. The median (50th percentile) annual salary is $55,290. The average annual salary for the bottom 10 percent is $31,170.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$55,290
1.83% 9.69%
2016
$54,280
7.90% -
2015
$49,990
0.50% -
2014
$49,740
0.00% -
2013
$49,740
-0.38% -
2012
$49,930
- -

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Tennessee Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Tennessee cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Tennessee ranges from $34,870 to $58,040. The highest paying area for market research analysts and marketing specialists in Tennessee is Memphis with a median annual salary of $58,040. The second highest paying city/area in Tennessee State is Chattanooga (mean annual salary $57,670). The lowest paying area is Eastern Tennessee nonmetropolitan area with a median annual salary of $34,870.

Cities/Areas Median Annual Salary
Memphis
$58,040
Chattanooga
$57,670
Nashville-Davidson--Murfreesboro--Franklin
$56,540
North Central Tennessee nonmetropolitan area
$56,070
Johnson City
$53,110
Knoxville
$52,610
Jackson
$51,260
Cleveland
$48,830
Morristown
$47,750
Western Tennessee nonmetropolitan area
$47,040
South Central Tennessee nonmetropolitan area
$45,350
Clarksville
$44,290
Eastern Tennessee nonmetropolitan area
$34,870




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