Market Research Analyst and Marketing Specialist Salary Information in Tennessee

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Tennessee are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst Tennessee areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2016 and published in April 2017 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Tennessee

Percentile BracketAverage Annual Salary
10th Percentile Wage
$31,760
25th Percentile Wage
$39,460
50th Percentile Wage
$54,280
75th Percentile Wage
$75,860
90th Percentile Wage
$104,980

Table 1 shows the average annual salary for market research analysts and marketing specialists in Tennessee in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $104,980. The median (50th percentile) annual salary is $54,280. The average annual salary for the bottom 10 percent is $31,760.

Percentile BracketAverage Hourly Salary
10th Percentile Wage
$15.27
25th Percentile Wage
$18.97
50th Percentile Wage
$26.10
75th Percentile Wage
$36.47
90th Percentile Wage
$50.47

Table 2 shows the average hourly salary for market research analysts and marketing specialists in Tennessee in 5 percentile scales. The average hourly salary for the 90th percentile is $50.47. The median hourly salary is $26.10. The average hourly salary for the bottom 10 percent is $15.27.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
201654,2807.90%8.01%
201549,9900.50%-
201449,7400.00%-
201349,740-0.38%-
201249,930--

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Tennessee Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Tennessee cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Tennessee ranges from $39,920 to $59,450. The highest paying area for market research analysts and marketing specialists in Tennessee is Cleveland with a median annual salary of $59,450. The second highest paying city/area in Tennessee State is Memphis (mean annual salary $57,870). The lowest paying area is South Central Tennessee nonmetropolitan area with a median annual salary of $39,920.

Cities/Areas Median Annual Salary
Cleveland
$59,450
Memphis
$57,870
Chattanooga
$56,670
Nashville-Davidson--Murfreesboro--Franklin
$55,180
Jackson
$50,990
Eastern Tennessee nonmetropolitan area
$50,000
Knoxville
$48,900
Johnson City
$47,250
Morristown
$45,660
Western Tennessee nonmetropolitan area
$45,360
North Central Tennessee nonmetropolitan area
$44,820
Clarksville
$43,930
South Central Tennessee nonmetropolitan area
$39,920


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