Market Research Analyst and Marketing Specialist Salary Information in Texas

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Texas are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst Texas areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Texas

Percentile BracketAverage Annual Salary
10th Percentile Wage
$39,110
25th Percentile Wage
$53,050
50th Percentile Wage
$70,220
75th Percentile Wage
$100,530
90th Percentile Wage
$131,630

Table 1 shows the average annual salary for market research analysts and marketing specialists in Texas in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $131,630. The median (50th percentile) annual salary is $70,220. The average annual salary for the bottom 10 percent is $39,110.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$70,220
-0.17% 14.88%
2016
$70,340
5.12% -
2015
$66,740
2.49% -
2014
$65,080
4.16% -
2013
$62,370
4.17% -
2012
$59,770
- -

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Texas Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Texas cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Texas ranges from $39,850 to $77,540. The highest paying area for market research analysts and marketing specialists in Texas is Austin-Round Rock-San Marcos with a median annual salary of $77,540. The second highest paying city/area in Texas State is Southern Texas nonmetropolitan area (mean annual salary $76,120). The lowest paying area is Wichita Falls with a median annual salary of $39,850.

Cities/Areas Median Annual Salary
Austin-Round Rock-San Marcos
$77,540
Southern Texas nonmetropolitan area
$76,120
San Antonio-New Braunfels
$75,890
Victoria
$75,200
Houston-Sugar Land-Baytown
$72,980
Odessa
$71,390
Dallas-Plano-Irving
$71,300
Dallas-Fort Worth-Arlington
$70,240
Fort Worth-Arlington
$65,070
Midland
$63,820
Killeen-Temple-Fort Hood
$63,010
Amarillo
$62,540
Beaumont-Port Arthur
$61,530
Sherman-Denison
$60,060
Laredo
$59,980
McAllen-Edinburg-Mission
$59,770
Corpus Christi
$58,760
Gulf Coast Texas nonmetropolitan area
$57,330
Brownsville-Harlingen
$57,290
North Central Texas nonmetropolitan area
$56,820
Northwestern Texas nonmetropolitan area
$56,720
Eastern Texas nonmetropolitan area
$56,020
El Paso
$55,520
Texarkana-Texarkana
$54,740
Lubbock
$53,160
San Angelo
$53,040
Tyler
$52,630
Waco
$51,490
Abilene
$50,140
College Station-Bryan
$49,860
Longview
$46,700
Central Texas nonmetropolitan area
$45,400
Wichita Falls
$39,850




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