Market Research Analyst and Marketing Specialist Salary Information in Texas

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Texas are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst Texas cities is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2016 and published in April 2017 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Texas

Percentile BracketAverage Annual Salary
10th Percentile Wage
$37,860
25th Percentile Wage
$50,950
50th Percentile Wage
$70,340
75th Percentile Wage
$100,380
90th Percentile Wage
$130,480

Table 1 shows the average annual salary for market research analysts and marketing specialists in Texas in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $130,480. The median (50th percentile) annual salary is $70,340. The average annual salary for the bottom 10 percent is $37,860.

Percentile BracketAverage Hourly Salary
10th Percentile Wage
$18.20
25th Percentile Wage
$24.49
50th Percentile Wage
$33.82
75th Percentile Wage
$48.26
90th Percentile Wage
$62.73

Table 2 shows the average hourly salary for market research analysts and marketing specialists in Texas in 5 percentile scales. The average hourly salary for the 90th percentile is $62.73. The median hourly salary is $33.82. The average hourly salary for the bottom 10 percent is $18.20.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
201670,3405.12%15.03%
201566,7402.49%-
201465,0804.16%-
201362,3704.17%-
201259,770--

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Texas Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Texas cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Texas ranges from $46,700 to $77,820. The highest paying area for market research analysts and marketing specialists in Texas is Austin-Round Rock-San Marcos with a median annual salary of $77,820. The second highest paying city/area in Texas State is Victoria (mean annual salary $75,200). The lowest paying area is Longview with a median annual salary of $46,700.

Cities/Areas Median Annual Salary
Austin-Round Rock-San Marcos
$77,820
Victoria
$75,200
Dallas-Plano-Irving
$75,080
Dallas-Fort Worth-Arlington
$72,880
San Antonio-New Braunfels
$72,530
Southern Texas nonmetropolitan area
$67,820
Midland
$67,660
Houston-Sugar Land-Baytown
$67,620
Killeen-Temple-Fort Hood
$66,780
San Angelo
$65,240
Lubbock
$62,800
Central Texas nonmetropolitan area
$62,580
Fort Worth-Arlington
$62,270
Laredo
$62,170
Beaumont-Port Arthur
$61,680
Amarillo
$60,140
Sherman-Denison
$60,060
Gulf Coast Texas nonmetropolitan area
$58,650
Brownsville-Harlingen
$58,270
Corpus Christi
$56,660
El Paso
$55,170
Wichita Falls
$54,830
Tyler
$52,610
McAllen-Edinburg-Mission
$52,550
College Station-Bryan
$52,150
Eastern Texas nonmetropolitan area
$52,120
Northwestern Texas nonmetropolitan area
$50,690
Abilene
$49,300
Texarkana-Texarkana
$48,960
Waco
$48,510
Longview
$46,700


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