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Market Research Analyst and Marketing Specialist Salary Information

The salary statistics of market research analysts and marketing specialists are shown in Table 1. In the next few tables we compare the average salaries of market research analysts and marketing specialists within different industry sectors and in the 50 states of the United States. The market research analysts and marketing specialists annual salary statistics are from the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1. Market Research Analyst and Marketing Specialist Salary in the United States

Percentile BracketAverage Annual Salary
10th Percentile Wage
$34,510
25th Percentile Wage
$46,460
50th Percentile Wage
$63,230
75th Percentile Wage
$89,200
90th Percentile Wage
$122,770

Table 1 shows the average annual salary for market research analysts and marketing specialists. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) market research analysts and marketing specialists is $122,770. The median annual salary (50th percentile) is $63,230. The average annual salary for the bottom 10 percent is $34,510. Notice that in the United States, the annual salary of the 90th percentile (the top 10 percent of the highest paid) is almost 255% higher than that of the bottom 10 percent.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$63,230
1.06% 4.63%
2016
$62,560
0.66% -
2015
$62,150
1.38% -
2014
$61,290
0.80% -
2013
$60,800
0.82% -
2012
$60,300
- -

Table 2. Market Research Analyst and Marketing Specialist Salary by Industry Sector

The average salaries of market research analysts and marketing specialists in 20 major industry sectors are shown in Table 2. We note that the salaries vary considerably within different industry sectors. The highest paying industry sector for market research analysts and marketing specialists occupations is the mining sector with an annual salary $84,290. The lowest paying sector is the accommodation and food services sector (annual salary $44,630).

Industry Sector Median Annual Salary
Mining
$84,290
Utilities
$77,880
Information
$73,300
Management of Companies and Enterprises
$72,680
Finance and Insurance
$71,190
Manufacturing
$69,050
Transportation and Warehousing
$66,640
Professional, Scientific, and Technical Services
$63,660
Federal, State, and Local Government
$61,060
Wholesale Trade
$60,890
Other Services (except Federal, State, and Local Government)
$59,000
Administrative and Support and Waste Management and Remediation Services
$58,890
Agriculture, Forestry, Fishing and Hunting
$57,780
Educational Services
$56,280
Construction
$55,820
Real Estate and Rental and Leasing
$54,380
Health Care and Social Assistance
$53,610
Retail Trade
$52,840
Arts, Entertainment, and Recreation
$48,460
Accommodation and Food Services
$44,630

Table 3. Median Annual Wage of Market Research Analysts and Marketing Specialists by States

From the above tables we note that not only market research analysts and marketing specialists salaries vary considerably based on one's education and experience, and the industry sectors, they also change considerably from state to state. In the following table we compare the median salary of market research analysts and marketing specialists in all 50 states of the United States. We note that the median annual salaries range from $23,740 to $76,690. The highest paying state for market research analysts and marketing specialists is New Jersey with a median annual salary of $76,690. The lowest paying state is Virgin Islands with a median annual salary of $23,740. For more salary information of market research analysts and marketing specialists profession in a specific state, use the links in the table.

State Name Median Annual Salary
New Jersey
$76,690
Delaware
$75,540
New York
$71,790
Washington
$71,650
Massachusetts
$70,830
Rhode Island
$70,690
Texas
$70,220
California
$70,030
Virginia
$67,210
District of Columbia
$67,190
Arkansas
$66,000
Minnesota
$65,260
Maine
$65,050
Alaska
$64,850
Colorado
$64,740
Connecticut
$64,690
Oregon
$64,320
New Hampshire
$63,990
North Carolina
$62,900
Pennsylvania
$61,400
Arizona
$60,740
Michigan
$60,620
Maryland
$60,450
Ohio
$60,040
Georgia
$59,250
Missouri
$58,680
Illinois
$58,180
Florida
$58,010
Kansas
$57,770
Nevada
$56,290
Vermont
$55,670
Tennessee
$55,290
Hawaii
$54,970
Iowa
$54,240
Montana
$54,050
Alabama
$53,250
Kentucky
$52,440
New Mexico
$52,440
Oklahoma
$52,360
Indiana
$52,170
Wisconsin
$52,150
Nebraska
$51,310
South Dakota
$50,530
North Dakota
$50,510
Utah
$50,410
Idaho
$50,300
Wyoming
$49,840
Louisiana
$48,600
Mississippi
$47,500
South Carolina
$46,760
Guam
$41,780
West Virginia
$41,480
Puerto Rico
$29,570
Virgin Islands
$23,740



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