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Market Research Analyst and Marketing Specialist Salary Information

The salary statistics of market research analysts and marketing specialists are shown in Table 1. In the next few tables we compare the average salaries of market research analysts and marketing specialists within different industry sectors and in the 50 states of the United States. The market research analysts and marketing specialists annual salary statistics are from the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2016 and published in April 2017 [1].

Table 1. Market Research Analyst and Marketing Specialist Salary in the United States

Percentile BracketAverage Annual Salary
10th Percentile Wage
$33,950
25th Percentile Wage
$45,550
50th Percentile Wage
$62,560
75th Percentile Wage
$88,260
90th Percentile Wage
$121,720

Table 1 shows the average annual salary for market research analysts and marketing specialists. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) market research analysts and marketing specialists is $121,720. The median annual salary (50th percentile) is $62,560. The average annual salary for the bottom 10 percent is $33,950. We note that in the United States, the annual salary of the 90th percentile (the top 10 percent of the highest paid) is almost 258% higher than that of the bottom 10 percent.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
201662,5600.66%3.61%
201562,1501.38%-
201461,2900.80%-
201360,8000.82%-
201260,300--

Table 2. Market Research Analyst and Marketing Specialist Salary by Industry Sector

The average salaries of market research analysts and marketing specialists in 20 major industry sectors are shown in Table 2. We note that the salaries vary considerably within different industry sectors. The highest paying industry sector for market research analysts and marketing specialists occupations is the mining sector with an annual salary $83,600. The lowest paying sector is the accommodation and food services sector (annual salary $45,420).

Industry Sector Median Annual Salary
Mining
$83,600
Utilities
$77,720
Information
$72,390
Management of Companies and Enterprises
$71,570
Finance and Insurance
$69,730
Manufacturing
$69,330
Transportation and Warehousing
$64,910
Professional, Scientific, and Technical Services
$62,600
Federal, State, and Local Government
$60,620
Wholesale Trade
$60,590
Agriculture, Forestry, Fishing and Hunting
$58,970
Administrative and Support and Waste Management and Remediation Services
$57,650
Other Services (except Federal, State, and Local Government)
$56,750
Construction
$55,660
Educational Services
$54,820
Retail Trade
$53,720
Health Care and Social Assistance
$53,000
Real Estate and Rental and Leasing
$52,520
Arts, Entertainment, and Recreation
$48,120
Accommodation and Food Services
$45,420

Table 3. Median Annual Wage of Market Research Analysts and Marketing Specialists by States

From the above tables we note that not only market research analysts and marketing specialists salaries vary considerably based on one's education and experience, and the industry sectors, they also change considerably from state to state. In the following table we compare the median salary of market research analysts and marketing specialists in all 50 states of the United States. We note that the median annual salaries range from $30,010 to $74,070. The highest paying state for market research analysts and marketing specialists is Delaware with a median annual salary of $74,070. The lowest paying state is Puerto Rico with a median annual salary of $30,010. For more salary information of market research analysts and marketing specialists profession in a specific state, use the links in the table.

State Name Median Annual Salary
Delaware
$74,070
New York
$71,970
Massachusetts
$70,700
Texas
$70,340
New Jersey
$70,130
California
$70,070
Washington
$69,510
Maine
$67,390
Virginia
$66,890
District of Columbia
$64,690
Colorado
$64,670
Rhode Island
$64,530
Minnesota
$63,840
Connecticut
$62,980
New Hampshire
$62,960
Alaska
$61,880
North Carolina
$61,330
Missouri
$60,560
Pennsylvania
$60,360
Oregon
$60,070
Michigan
$59,930
Ohio
$59,700
Arkansas
$59,280
Maryland
$59,190
Arizona
$58,660
Georgia
$57,670
Florida
$57,660
Kansas
$57,250
Illinois
$57,240
Alabama
$54,330
Tennessee
$54,280
Iowa
$54,140
Nevada
$54,060
Utah
$53,550
Vermont
$53,540
Nebraska
$53,530
Oklahoma
$52,910
Montana
$52,620
Wisconsin
$52,230
Hawaii
$51,810
North Dakota
$51,380
Wyoming
$51,200
Indiana
$50,980
Kentucky
$50,670
South Dakota
$50,480
New Mexico
$50,420
Idaho
$50,400
South Carolina
$49,980
Mississippi
$48,860
Louisiana
$47,990
West Virginia
$42,720
Guam
$41,100
Puerto Rico
$30,010



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