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Marketing Manager Salary Information

The salary statistics of marketing managers are shown in Table 1. In the next few tables we compare the average salaries of marketing managers within different industry sectors and in the 50 states of the United States. The marketing managers annual salary statistics are from the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2014 and published in May 2015 [1].

Table 1. Marketing Manager Salary in the United States

Percentile BracketAverage Annual Salary
90th Percentile Wage
No Data
75th Percentile Wage
$171,390
50th Percentile Wage
$127,130
25th Percentile Wage
$90,630
10th Percentile Wage
$65,980

Table 1 shows the average annual salary for marketing managers. The average annual salary for the 75th percentile (the top 25 percent of the highest paid) is $171,390. The median annual salary (50th percentile) is $127,130. The average annual salary for the bottom 10 percent is $65,980. Note that in the United States, the annual salary of the 75th percentile (the top 25 percent of the highest paid) is almost 159% higher than that of the bottom 10 percent.

Table 2. Salary Trend

YearAverage Annual SalaryGrowth (%)
2014 $127,130 3.17%
2013 $123,220 3.13%
2012 $119,480 2.99%
2011 $116,010 2.85%
2010 $112,800 -

Table 2 shows the salary trend for marketing managers from 2010 to 2014. We note that from 2010 to 2014 the average salary has increased by 12.70%. We note that in 2013 the average salary increased by 3.13%. We also note that the average annual wage had a moderate growth of 2.99% in 2012 and a moderate growth of 2.85% in 2011.

Table 3. Average Salary of Marketing Managers vs. Related Jobs

OccupationAverage Wage
Advertising and Promotions Managers
$96,720
Marketing and Sales Managers
$116,490
Marketing Managers
$127,130
Sales Managers
$110,660
Public Relations and Fundraising Managers
$101,510

Table 4. Marketing Manager Salary by Industry Sector

The average salaries of marketing managers in 19 major industry sectors are shown in Table 4. We note that the salaries vary considerably within different industry sectors. The highest paying industry sector for marketing managers occupations is the mining sector with an annual salary $155,780. The lowest paying sector is the arts, entertainment, and recreation sector (annual salary $83,050).

Industry Sector Median Annual Salary
Mining
$155,780
Information
$143,620
Professional, Scientific, and Technical Services
$137,540
Management of Companies and Enterprises
$132,100
Manufacturing
$131,750
Finance and Insurance
$129,810
Wholesale Trade
$125,510
Utilities
$120,610
Retail Trade
$115,730
Administrative and Support and Waste Management and Remediation Services
$108,700
Transportation and Warehousing
$107,810
Construction
$105,600
Other Services (except Federal, State, and Local Government)
$104,980
Accommodation and Food Services
$99,040
Real Estate and Rental and Leasing
$97,760
Federal, State, and Local Government
$94,580
Educational Services
$93,740
Health Care and Social Assistance
$84,520
Arts, Entertainment, and Recreation
$83,050

Table 5. Median Annual Wage of Marketing Managers by States

From the above tables we note that not only marketing managers salaries vary considerably based on one's education and experience, and the industry sectors, they also change considerably from state to state. In the following table we compare the median salary of marketing managers in all 50 states of the United States. We note that the median annual salaries range from $51,340 to $166,660. The highest paying state for marketing managers is New York with a median annual salary of $166,660. The lowest paying state is Guam with a median annual salary of $51,340. For more salary information of marketing managers profession in a specific state, use the links in the table.

State Name Median Annual Salary
New York
$166,660
California
$149,560
New Jersey
$146,890
Pennsylvania
$146,070
Virginia
$146,010
District of Columbia
$141,980
Delaware
$140,040
Texas
$134,770
Colorado
$133,310
Washington
$129,680
Massachusetts
$127,940
Connecticut
$125,850
North Carolina
$123,020
Georgia
$122,870
Maryland
$122,070
New Hampshire
$120,590
Minnesota
$119,370
Rhode Island
$118,400
Ohio
$114,250
Kansas
$113,570
Illinois
$113,340
Utah
$113,010
Missouri
$112,040
Michigan
$111,930
Alabama
$111,040
Florida
$107,260
Arkansas
$106,030
South Dakota
$105,990
Arizona
$104,360
Vermont
$102,830
Wisconsin
$101,790
Iowa
$101,020
South Carolina
$98,670
Indiana
$95,210
North Dakota
$94,980
Montana
$94,710
Nevada
$94,370
Oregon
$94,250
Wyoming
$91,960
Idaho
$91,940
Nebraska
$90,530
Kentucky
$90,280
Maine
$90,230
Tennessee
$86,030
Louisiana
$83,160
West Virginia
$82,680
New Mexico
$81,740
Alaska
$80,980
Hawaii
$80,240
Oklahoma
$76,890
Mississippi
$75,380
Puerto Rico
$70,730
Guam
$51,340