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Models, Demonstrators, and Product Promoters Salary Information

The salary statistics of models, demonstrators, and product promoters are shown in Table 1. The average hourly salary of models, demonstrators, and product promoters in the United States is shown in Table 2. In the next few tables we compare the average salaries of models, demonstrators, and product promoters within different industry sectors and in the 50 states of the United States. The models, demonstrators, and product promoters annual salary statistics are from the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2016 and published in April 2017 [1].

Table 1. Models, Demonstrators, and Product Promoters Salary in the United States

Percentile BracketAverage Annual Salary
10th Percentile Wage
$19,200
25th Percentile Wage
$21,650
50th Percentile Wage
$25,580
75th Percentile Wage
$35,930
90th Percentile Wage
$48,710

Table 1 shows the average annual salary for models, demonstrators, and product promoters. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) models, demonstrators, and product promoters is $48,710. The median annual salary (50th percentile) is $25,580. The average annual salary for the bottom 10 percent is $19,200. It is noted that in the United States, the annual salary of the 90th percentile (the top 10 percent of the highest paid) is almost 153% higher than that of the bottom 10 percent.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of models, demonstrators, and product promoters from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
201625,5802.38%7.35%
201524,9702.04%-
201424,4600.98%-
201324,2202.15%-
201223,700--

Table 2. Models, Demonstrators, and Product Promoters Salary by Industry Sector

The average salaries of models, demonstrators, and product promoters in 15 major industry sectors are shown in Table 2. We note that the salaries vary considerably within different industry sectors. The highest paying industry sector for models, demonstrators, and product promoters occupations is the educational services sector with an annual salary $36,970. The lowest paying sector is the other services (except federal, state, and local government) sector (annual salary $21,850).

Industry Sector Median Annual Salary
Educational Services
$36,970
Transportation and Warehousing
$36,940
Agriculture, Forestry, Fishing and Hunting
$35,890
Management of Companies and Enterprises
$30,220
Manufacturing
$29,700
Wholesale Trade
$28,990
Arts, Entertainment, and Recreation
$28,280
Administrative and Support and Waste Management and Remediation Services
$28,080
Information
$26,850
Professional, Scientific, and Technical Services
$24,890
Real Estate and Rental and Leasing
$24,650
Construction
$24,380
Retail Trade
$22,550
Accommodation and Food Services
$21,990
Other Services (except Federal, State, and Local Government)
$21,850



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Highest paying industries for models, demonstrators, and product promoters.