Market Research Analyst and Marketing Specialist Salary Information in Utah

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Utah are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst Utah metropolitan areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Utah

Percentile BracketAverage Annual Salary
10th Percentile Wage
$28,870
25th Percentile Wage
$37,640
50th Percentile Wage
$50,410
75th Percentile Wage
$68,640
90th Percentile Wage
$97,850

Table 1 shows the average annual salary for market research analysts and marketing specialists in Utah in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $97,850. The median (50th percentile) annual salary is $50,410. The average annual salary for the bottom 10 percent is $28,870.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$50,410
-6.23% -0.06%
2016
$53,550
0.80% -
2015
$53,120
-1.73% -
2014
$54,040
0.31% -
2013
$53,870
6.37% -
2012
$50,440
- -

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Utah Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Utah cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Utah ranges from $40,280 to $59,590. The highest paying area for market research analysts and marketing specialists in Utah is Eastern Utah nonmetropolitan area with a median annual salary of $59,590. The second highest paying city/area in Utah State is Northern Utah nonmetropolitan area (mean annual salary $56,170). The lowest paying area is St George with a median annual salary of $40,280.

Cities/Areas Median Annual Salary
Eastern Utah nonmetropolitan area
$59,590
Northern Utah nonmetropolitan area
$56,170
Ogden-Clearfield
$52,230
Logan
$50,630
Salt Lake City
$50,550
Provo-Orem
$48,710
South Western Utah nonmetropolitan area
$43,270
St George
$40,280




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