Market Research Analyst and Marketing Specialist Salary Information in Utah

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Utah are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists among Utah areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2016 and published in April 2017 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Utah

Percentile BracketAverage Annual Salary
10th Percentile Wage
$31,390
25th Percentile Wage
$39,310
50th Percentile Wage
$53,550
75th Percentile Wage
$72,850
90th Percentile Wage
$98,400

Table 1 shows the average annual salary for market research analysts and marketing specialists in Utah in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $98,400. The median (50th percentile) annual salary is $53,550. The average annual salary for the bottom 10 percent is $31,390.

Percentile BracketAverage Hourly Salary
10th Percentile Wage
$15.09
25th Percentile Wage
$18.89
50th Percentile Wage
$25.75
75th Percentile Wage
$35.03
90th Percentile Wage
$47.31

Table 2 shows the average hourly salary for market research analysts and marketing specialists in Utah in 5 percentile scales. The average hourly salary for the 90th percentile is $47.31. The median hourly salary is $25.75. The average hourly salary for the bottom 10 percent is $15.09.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
201653,5500.80%5.81%
201553,120-1.73%-
201454,0400.31%-
201353,8706.37%-
201250,440--

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Utah Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Utah cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Utah ranges from $38,520 to $56,300. The highest paying area for market research analysts and marketing specialists in Utah is Eastern Utah nonmetropolitan area with a median annual salary of $56,300. The second highest paying city/area in Utah State is Salt Lake City (mean annual salary $54,680). The lowest paying area is St George with a median annual salary of $38,520.

Cities/Areas Median Annual Salary
Eastern Utah nonmetropolitan area
$56,300
Salt Lake City
$54,680
Provo-Orem
$54,210
Ogden-Clearfield
$52,210
Logan
$51,850
South Western Utah nonmetropolitan area
$43,270
St George
$38,520


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