Market Research Analyst and Marketing Specialist Salary Information in Virginia

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Virginia are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists among Virginia cities is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Virginia

Percentile BracketAverage Annual Salary
10th Percentile Wage
$36,410
25th Percentile Wage
$48,460
50th Percentile Wage
$67,210
75th Percentile Wage
$97,110
90th Percentile Wage
$130,710

Table 1 shows the average annual salary for market research analysts and marketing specialists in Virginia in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $130,710. The median (50th percentile) annual salary is $67,210. The average annual salary for the bottom 10 percent is $36,410.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$67,210
0.48% 4.39%
2016
$66,890
5.44% -
2015
$63,250
-0.19% -
2014
$63,370
-0.44% -
2013
$63,650
-0.96% -
2012
$64,260
- -

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Virginia Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Virginia cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Virginia ranges from $43,930 to $65,660. The highest paying area for market research analysts and marketing specialists in Virginia is Richmond with a median annual salary of $65,660. The second highest paying city/area in Virginia State is Southwestern Virginia nonmetropolitan area (mean annual salary $60,460). The lowest paying area is Southside Virginia nonmetropolitan area with a median annual salary of $43,930.

Cities/Areas Median Annual Salary
Richmond
$65,660
Southwestern Virginia nonmetropolitan area
$60,460
Virginia Beach-Norfolk-Newport News
$56,080
Lynchburg
$54,780
Kingsport-Bristol-Bristol
$54,620
Blacksburg-Christiansburg-Radford
$54,180
Northeastern Virginia nonmetropolitan area
$52,930
Roanoke
$52,600
Northwestern Virginia nonmetropolitan area
$51,330
Harrisonburg
$50,670
Charlottesville
$50,640
Danville
$47,180
Southside Virginia nonmetropolitan area
$43,930




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