Market Research Analyst and Marketing Specialist Salary Information in Wisconsin

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Wisconsin are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists among Wisconsin metropolitan areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2016 and published in April 2017 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Wisconsin

Percentile BracketAverage Annual Salary
10th Percentile Wage
$30,320
25th Percentile Wage
$40,040
50th Percentile Wage
$52,230
75th Percentile Wage
$71,210
90th Percentile Wage
$91,530

Table 1 shows the average annual salary for market research analysts and marketing specialists in Wisconsin in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $91,530. The median (50th percentile) annual salary is $52,230. The average annual salary for the bottom 10 percent is $30,320.

Percentile BracketAverage Hourly Salary
10th Percentile Wage
$14.58
25th Percentile Wage
$19.25
50th Percentile Wage
$25.11
75th Percentile Wage
$34.24
90th Percentile Wage
$44.00

Table 2 shows the average hourly salary for market research analysts and marketing specialists in Wisconsin in 5 percentile scales. The average hourly salary for the 90th percentile is $44.00. The median hourly salary is $25.11. The average hourly salary for the bottom 10 percent is $14.58.

Salary Trend (2012 to 2016)

The following table and chart show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2016.

YearMedian SalaryYearly Growth4-Year Growth
201652,2301.86%0.33%
201551,2600.84%-
201450,8300.20%-
201350,730-2.62%-
201252,060--

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Wisconsin Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Wisconsin cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Wisconsin ranges from $35,530 to $65,760. The highest paying area for market research analysts and marketing specialists in Wisconsin is Minneapolis-St Paul-Bloomington with a median annual salary of $65,760. The second highest paying city/area in Wisconsin State is Lake County-Kenosha County (mean annual salary $63,490). The lowest paying area is Northern Wisconsin nonmetropolitan area with a median annual salary of $35,530.

Cities/Areas Median Annual Salary
Minneapolis-St Paul-Bloomington
$65,760
Lake County-Kenosha County
$63,490
Milwaukee-Waukesha-West Allis
$57,810
Sheboygan
$57,260
Madison
$56,930
Duluth
$51,560
Wausau
$51,550
Green Bay
$50,640
Southwestern Wisconsin nonmetropolitan area
$49,080
South Central Wisconsin nonmetropolitan area
$48,230
Oshkosh-Neenah
$48,210
Racine
$48,170
Eau Claire
$45,710
West Central Wisconsin nonmetropolitan area
$44,680
Janesville
$44,650
Fond du Lac
$44,390
Appleton
$44,310
La Crosse
$39,920
Eastern Wisconsin nonmetropolitan area
$35,960
Northern Wisconsin nonmetropolitan area
$35,530



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