Market Research Analyst and Marketing Specialist Salary Information in Wisconsin

The average annual and hourly salaries for market research analysts and marketing specialists in the state of Wisconsin are shown in Table 1 and Table 2, respectively. The comparison of the salary statistics of market research analysts and marketing specialists amongst Wisconsin metropolitan areas is shown in Table 3. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2017 and published in April 2018 [1].

Table 1 & 2. Annual & Hourly Salary of Market Research Analysts and Marketing Specialists in Wisconsin

Percentile BracketAverage Annual Salary
10th Percentile Wage
$31,020
25th Percentile Wage
$40,420
50th Percentile Wage
$52,150
75th Percentile Wage
$69,540
90th Percentile Wage
$89,280

Table 1 shows the average annual salary for market research analysts and marketing specialists in Wisconsin in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $89,280. The median (50th percentile) annual salary is $52,150. The average annual salary for the bottom 10 percent is $31,020.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$52,150
-0.15% 0.17%
2016
$52,230
1.86% -
2015
$51,260
0.84% -
2014
$50,830
0.20% -
2013
$50,730
-2.62% -
2012
$52,060
- -

Table 3. Median Annual Salary of Market Research Analysts and Marketing Specialists in Wisconsin Cities

Table 3 shows the median annual salary of market research analysts and marketing specialists in some Wisconsin cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Wisconsin ranges from $34,800 to $68,800. The highest paying area for market research analysts and marketing specialists in Wisconsin is Lake County-Kenosha County with a median annual salary of $68,800. The second highest paying city/area in Wisconsin State is Minneapolis-St Paul-Bloomington (mean annual salary $67,530). The lowest paying area is Eastern Wisconsin nonmetropolitan area with a median annual salary of $34,800.

Cities/Areas Median Annual Salary
Lake County-Kenosha County
$68,800
Minneapolis-St Paul-Bloomington
$67,530
Sheboygan
$60,090
Madison
$56,750
Milwaukee-Waukesha-West Allis
$54,150
Green Bay
$53,000
Racine
$52,180
Janesville
$51,240
Southwestern Wisconsin nonmetropolitan area
$51,170
South Central Wisconsin nonmetropolitan area
$49,840
Duluth
$49,540
Wausau
$48,580
La Crosse
$47,400
Oshkosh-Neenah
$47,140
Fond du Lac
$46,840
Appleton
$45,760
Eau Claire
$45,410
West Central Wisconsin nonmetropolitan area
$44,320
Northern Wisconsin nonmetropolitan area
$35,530
Eastern Wisconsin nonmetropolitan area
$34,800




Related:

💰 Highest paying cities for market research analysts and marketing specialists

💰 Highest paying industries for market research analysts and marketing specialists.