Market Research Analyst and Marketing Specialist Salary in Birmingham-Hoover, Alabama

The annual salary statistics of market research analysts and marketing specialists in Birmingham-Hoover, Alabama is shown in Table 1. The wage statistics of market research analysts and marketing specialists in Birmingham-Hoover is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].

Table 1. Annual Salary of Market Research Analysts and Marketing Specialists in Birmingham-Hoover, Alabama

Percentile BracketAverage Annual Salary
10th Percentile Wage
$35,360
25th Percentile Wage
$44,910
50th Percentile Wage
$58,180
75th Percentile Wage
$81,010
90th Percentile Wage
$105,590

Table 1 shows the average annual salary for market research analysts and marketing specialists in Birmingham-Hoover, Alabama in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $105,590. The median (50th percentile) annual salary is $58,180. The average annual salary for the bottom 10 percent earners is $35,360.

Median salary trend (2012 to 2022)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2022.

YearMedian SalaryYearly Growth10-Year Growth
2022
$58,180
-4.40% 1.65%
2021
$60,740
2.09% -
2020
$59,470
1.16% -
2019
$58,780
0.68% -
2018
$58,380
-0.34% -
2017
$58,580
1.11% -
2016
$57,930
-1.24% -
2015
$58,650
-0.38% -
2014
$58,870
0.90% -
2013
$58,340
1.92% -
2012
$57,220
- -

Table 2. Compare Market Research Analyst and Marketing Specialist Salary in Birmingham-Hoover with Other Alabama Cities

From Table 3 we note that with a median annual salary of $58,180, Birmingham-Hoover is the second highest paying city for market research analysts and marketing specialists in state of Alabama, following the highest paying city Huntsville (median annual salary of $62,750). Compared with Huntsville, the median annual salary of market research analysts and marketing specialists in Birmingham-Hoover is 7.3 percent (7.3%) lower.

Cities/Areas Median Annual Salary
Huntsville
$62,750
Birmingham-Hoover
$58,180
Mobile
$56,720
Decatur
$56,050
Northwest Alabama nonmetropolitan area
$52,340
Auburn-Opelika
$51,600
Montgomery
$51,190
Tuscaloosa
$50,430
Gadsden
$50,390
Anniston-Oxford
$48,340
Dothan
$48,180
Florence-Muscle Shoals
$47,990
Northeast Alabama nonmetropolitan area
$47,940
Daphne-Fairhope-Foley
$47,570
Southeast Alabama nonmetropolitan area
$46,390
Southwest Alabama nonmetropolitan area
$43,680

See also: Top paying jobs in Birmingham-Hoover, Alabama.