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Market Research Analyst and Marketing Specialist Salary in Des Moines-West Des Moines, Iowa

The annual salary statistics of market research analysts and marketing specialists in Des Moines-West Des Moines, Iowa is shown in Table 1. The wage statistics of market research analysts and marketing specialists in Des Moines-West Des Moines is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].

Table 1. Annual Salary of Market Research Analysts and Marketing Specialists in Des Moines-West Des Moines, Iowa

Percentile BracketAverage Annual Salary
10th Percentile Wage
$42,930
25th Percentile Wage
$51,510
50th Percentile Wage
$64,390
75th Percentile Wage
$82,250
90th Percentile Wage
$107,880

Table 1 shows the average annual salary for market research analysts and marketing specialists in Des Moines-West Des Moines, Iowa in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $107,880. The median (50th percentile) annual salary is $64,390. The average annual salary for the bottom 10 percent earners is $42,930.

Median salary trend (2012 to 2022)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2022.

YearMedian SalaryYearly Growth10-Year Growth
2022
$64,390
1.44% 17.77%
2021
$63,460
-7.89% -
2020
$68,470
2.51% -
2019
$66,750
6.43% -
2018
$62,460
0.67% -
2017
$62,040
-0.53% -
2016
$62,370
-6.16% -
2015
$66,210
5.72% -
2014
$62,420
8.64% -
2013
$57,030
7.15% -
2012
$52,950
- -

Table 2. Compare Market Research Analyst and Marketing Specialist Salary in Des Moines-West Des Moines with Other Iowa Cities

From Table 3 we note that with a median annual salary of $64,390, Des Moines-West Des Moines is the highest paying city for market research analysts and marketing specialists in state of Iowa, followed by Davenport-Moline-Rock Island (median annual salary $64,120). In comparison, the median annual salary of market research analysts and marketing specialists in Des Moines-West Des Moines is .4 percent (.4%) higher than that in Davenport-Moline-Rock Island.

Cities/Areas Median Annual Salary
Des Moines-West Des Moines
$64,390
Davenport-Moline-Rock Island
$64,120
Waterloo-Cedar Falls
$61,410
Cedar Rapids
$61,000
Ames
$60,070
Dubuque
$59,850
Iowa City
$59,680
Southeast Iowa nonmetropolitan area
$59,660
Northeast Iowa nonmetropolitan area
$57,100
Southwest Iowa nonmetropolitan area
$55,670
Northwest Iowa nonmetropolitan area
$54,650

See also: Top paying jobs in Des Moines-West Des Moines, Iowa.