Market Research Analyst and Marketing Specialist Salary in Bloomington-Normal, Illinois

The annual salary statistics of market research analysts and marketing specialists in Bloomington-Normal, Illinois is shown in Table 1. The wage data of market research analysts and marketing specialists in Bloomington-Normal is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].

Table 1. Annual Salary of Market Research Analysts and Marketing Specialists in Bloomington-Normal, Illinois

Percentile BracketAverage Annual Salary
10th Percentile Wage
$32,690
25th Percentile Wage
$38,420
50th Percentile Wage
$53,000
75th Percentile Wage
$75,910
90th Percentile Wage
$94,460

Table 1 shows the average annual salary for market research analysts and marketing specialists in Bloomington-Normal, Illinois in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $94,460. The median (50th percentile) annual salary is $53,000. The average annual salary for the bottom 10 percent earners is $32,690.

Median salary trend

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2014. Note that there is no salary data for some years between 2012 and 2022.

YearMedian Salary Growth2-Year Growth
2014
$53,000
1.87% -8.94%
2013
$52,010
-11.02% -
2012
$57,740
- -

Table 2. Compare Market Research Analyst and Marketing Specialist Salary in Bloomington-Normal with Other Illinois Cities

From Table 3 we note that the median annual salary of $53,000 in Bloomington-Normal is in the middle of salary range for market research analysts and marketing specialists in state of Illinois. In comparison, the annual salary of market research analysts and marketing specialists in Bloomington-Normal is 31.6 percent (31.6%) lower than that in the highest paying Bloomington and 7.5 percent (7.5%) higher than that in the lowest paying South Illinois nonmetropolitan area.

Cities/Areas Median Annual Salary
Bloomington
$77,430
Chicago-Joliet-Naperville (IL-IN-WI Area)
$74,510
Danville
$63,470
Springfield
$61,490
Peoria
$61,180
Kankakee-Bradley
$60,610
Champaign-Urbana
$60,550
Rockford
$59,100
Chicago-Joliet-Naperville (IL Metropolitan Division)
$58,590
Northwest Illinois nonmetropolitan area
$58,530
East Central Illinois nonmetropolitan area
$56,270
West Central Illinois nonmetropolitan area
$54,440
Carbondale-Marion
$54,220
Bloomington-Normal
$53,000
Decatur
$49,740
South Illinois nonmetropolitan area
$49,050