Market Research Analyst and Marketing Specialist Salary in Worcester, Massachusetts

The annual salary statistics of market research analysts and marketing specialists in Worcester, Massachusetts is shown in Table 1. The wage information of market research analysts and marketing specialists in Worcester is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].

Table 1. Annual Salary of Market Research Analysts and Marketing Specialists in Worcester, Massachusetts

Percentile BracketAverage Annual Salary
10th Percentile Wage
$41,610
25th Percentile Wage
$50,990
50th Percentile Wage
$71,260
75th Percentile Wage
$93,890
90th Percentile Wage
$124,120

Table 1 shows the average annual salary for market research analysts and marketing specialists in Worcester, Massachusetts in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $124,120. The median (50th percentile) annual salary is $71,260. The average annual salary for the bottom 10 percent earners is $41,610.

Median salary trend (2012 to 2022)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2022.

YearMedian SalaryYearly Growth10-Year Growth
2022
$71,260
1.07% 10.99%
2021
$70,500
10.14% -
2020
$63,350
-1.86% -
2019
$64,530
1.49% -
2018
$63,570
-4.61% -
2017
$66,500
-1.70% -
2016
$67,630
-1.23% -
2015
$68,460
-1.27% -
2014
$69,330
5.73% -
2013
$65,360
2.95% -
2012
$63,430
- -

Table 2. Compare Market Research Analyst and Marketing Specialist Salary in Worcester with Other Massachusetts Cities

From Table 3 we note that the median annual salary of $71,260 in Worcester is in the middle of salary range for market research analysts and marketing specialists in state of Massachusetts. In comparison, the annual salary of market research analysts and marketing specialists in Worcester is 17.1 percent (17.1%) lower than that in the highest paying Taunton-Norton-Raynham and 39.1 percent (39.1%) higher than that in the lowest paying North Central Massachusetts nonmetropolitan area.

Cities/Areas Median Annual Salary
Taunton-Norton-Raynham
$86,010
Framingham
$83,590
Boston-Cambridge-Quincy
$79,030
Boston-Cambridge-Quincy
$71,790
Worcester
$71,260
Springfield
$68,170
Nantucket Island and Marthas Vineyard nonmetropolitan area
$65,920
Brockton-Bridgewater-Easton
$64,060
Leominster-Fitchburg-Gardner
$62,900
Peabody
$61,850
Pittsfield
$60,680
Barnstable Town
$60,550
Northwest Massachusetts nonmetropolitan area
$59,590
Massachusetts nonmetropolitan area
$58,990
New Bedford
$58,120
Southwest Massachusetts nonmetropolitan area
$43,470
North Central Massachusetts nonmetropolitan area
$43,370

See also: Top paying jobs in Worcester, Massachusetts.