Market Research Analyst and Marketing Specialist Salary in Philadelphia, Pennsylvania

The annual salary statistics of market research analysts and marketing specialists in Philadelphia, Pennsylvania is shown in Table 1. The wage information of market research analysts and marketing specialists in Philadelphia is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].

Table 1. Annual Salary of Market Research Analysts and Marketing Specialists in Philadelphia, Pennsylvania

Percentile BracketAverage Annual Salary
10th Percentile Wage
$36,060
25th Percentile Wage
$47,560
50th Percentile Wage
$62,350
75th Percentile Wage
$84,850
90th Percentile Wage
$114,140

Table 1 shows the average annual salary for market research analysts and marketing specialists in Philadelphia, Pennsylvania in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $114,140. The median (50th percentile) annual salary is $62,350. The average annual salary for the bottom 10 percent earners is $36,060.

Median salary trend

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$62,350
-1.80% -0.08%
2016
$63,470
0.08% -
2015
$63,420
-1.34% -
2014
$64,270
-0.40% -
2013
$64,530
3.30% -
2012
$62,400
- -

Table 2. Compare Market Research Analyst and Marketing Specialist Salary in Philadelphia with Other Pennsylvania Cities

From Table 3 we note that the median annual salary of $62,350 in Philadelphia is in the middle of salary range for market research analysts and marketing specialists in state of Pennsylvania. In comparison, the annual salary of market research analysts and marketing specialists in Philadelphia is 28.2 percent (28.2%) lower than that in the highest paying Newark-Union and 32.7 percent (32.7%) higher than that in the lowest paying East Central Pennsylvania nonmetropolitan area.

Cities/Areas Median Annual Salary
Newark-Union
$86,780
Philadelphia-Camden-Wilmington
$68,350
Bloomsburg-Berwick
$67,920
Philadelphia
$62,350
Pittsburgh
$60,500
Harrisburg-Carlisle
$60,160
Reading
$58,200
Allentown-Bethlehem-Easton
$57,460
State College
$56,970
Chambersburg-Waynesboro
$55,930
York-Hanover
$53,990
East Stroudsburg
$53,400
Scranton--Wilkes-Barre
$52,030
Lancaster
$52,000
West Central Pennsylvania nonmetropolitan area
$51,780
Youngstown-Warren-Boardman
$50,430
Gettysburg
$50,110
Erie
$49,770
Northeastern Pennsylvania nonmetropolitan area
$49,480
Far Western Pennsylvania nonmetropolitan area
$48,150
Altoona
$48,120
Lebanon
$47,550
Williamsport
$47,140
Johnstown
$43,530
East Central Pennsylvania nonmetropolitan area
$41,960