Market Research Analyst and Marketing Specialist Salary in Salt Lake City, Utah

The annual salary statistics of market research analysts and marketing specialists in Salt Lake City, Utah is shown in Table 1. The wage data of market research analysts and marketing specialists in Salt Lake City is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].

Table 1. Annual Salary of Market Research Analysts and Marketing Specialists in Salt Lake City, Utah

Percentile BracketAverage Annual Salary
10th Percentile Wage
$32,730
25th Percentile Wage
$45,480
50th Percentile Wage
$61,690
75th Percentile Wage
$81,110
90th Percentile Wage
$106,920

Table 1 shows the average annual salary for market research analysts and marketing specialists in Salt Lake City, Utah in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $106,920. The median (50th percentile) annual salary is $61,690. The average annual salary for the bottom 10 percent earners is $32,730.

Median salary trend (2012 to 2022)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2022.

YearMedian SalaryYearly Growth10-Year Growth
2022
$61,690
0.70% 15.82%
2021
$61,260
1.73% -
2020
$60,200
9.80% -
2019
$54,300
1.77% -
2018
$53,340
5.23% -
2017
$50,550
-8.17% -
2016
$54,680
-1.28% -
2015
$55,380
-1.95% -
2014
$56,460
0.89% -
2013
$55,960
7.20% -
2012
$51,930
- -

Table 2. Compare Market Research Analyst and Marketing Specialist Salary in Salt Lake City with Other Utah Cities

From Table 3 we note that with a median annual salary of $61,690, Salt Lake City is the highest paying city for market research analysts and marketing specialists in state of Utah, followed by Eastern Utah nonmetropolitan area (median annual salary $59,590). In comparison, the median annual salary of market research analysts and marketing specialists in Salt Lake City is 3.4 percent (3.4%) higher than that in Eastern Utah nonmetropolitan area.

Cities/Areas Median Annual Salary
Salt Lake City
$61,690
Eastern Utah nonmetropolitan area
$59,590
Provo-Orem
$57,080
Northern Utah nonmetropolitan area
$56,170
Ogden-Clearfield
$52,000
Logan
$51,690
Central Utah nonmetropolitan area
$49,920
St George
$49,600
Eastern Utah nonmetropolitan area
$45,770
South Western Utah nonmetropolitan area
$43,270

See also: Top paying jobs in Salt Lake City, Utah.