Market Research Analyst and Marketing Specialist Salary in Roanoke, Virginia

The annual salary statistics of market research analysts and marketing specialists in Roanoke, Virginia is shown in Table 1. The wage information of market research analysts and marketing specialists in Roanoke is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].

Table 1. Annual Salary of Market Research Analysts and Marketing Specialists in Roanoke, Virginia

Percentile BracketAverage Annual Salary
10th Percentile Wage
$36,570
25th Percentile Wage
$46,860
50th Percentile Wage
$60,370
75th Percentile Wage
$78,310
90th Percentile Wage
$119,970

Table 1 shows the average annual salary for market research analysts and marketing specialists in Roanoke, Virginia in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $119,970. The median (50th percentile) annual salary is $60,370. The average annual salary for the bottom 10 percent earners is $36,570.

Median salary trend (2012 to 2022)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2022.

YearMedian SalaryYearly Growth10-Year Growth
2022
$60,370
0.89% 20.84%
2021
$59,830
5.68% -
2020
$56,430
0.62% -
2019
$56,080
8.31% -
2018
$51,420
-2.29% -
2017
$52,600
2.41% -
2016
$51,330
-0.62% -
2015
$51,650
5.09% -
2014
$49,020
-4.06% -
2013
$51,010
6.31% -
2012
$47,790
- -

Table 2. Compare Market Research Analyst and Marketing Specialist Salary in Roanoke with Other Virginia Cities

From Table 3 we note that the median annual salary of $60,370 in Roanoke is in the middle of salary range for market research analysts and marketing specialists in state of Virginia. In comparison, the annual salary of market research analysts and marketing specialists in Roanoke is 22.2 percent (22.2%) lower than that in the highest paying Kingsport-Bristol-Bristol and 21.8 percent (21.8%) higher than that in the lowest paying Danville.

Cities/Areas Median Annual Salary
Kingsport-Bristol-Bristol
$77,610
Richmond
$63,650
Charlottesville
$62,990
Harrisonburg
$61,460
Roanoke
$60,370
Southside Virginia nonmetropolitan area
$58,450
Staunton-Waynesboro
$58,430
Virginia Beach-Norfolk-Newport News
$56,280
Blacksburg-Christiansburg-Radford
$54,790
Lynchburg
$52,400
Northeastern Virginia nonmetropolitan area
$52,080
Southwestern Virginia nonmetropolitan area
$51,800
Northwestern Virginia nonmetropolitan area
$51,430
Danville
$47,180

See also: Top paying jobs in Roanoke, Virginia.