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Retail Salesperson Salary Information in Wisconsin

The average annual salaries for retail salespersons in the state of Wisconsin are shown in Table 1. The comparison of the salary statistics of retail salespersons amongst Wisconsin areas is shown in Table 2. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].

Table 1 & 2. Annual Salary of Retail Salespersons in Wisconsin (2022 Survey)

Percentile bracketAverage annual salary
10th Percentile Wage
$22,150
25th Percentile Wage
$25,330
50th Percentile Wage
$29,410
75th Percentile Wage
$35,930
90th Percentile Wage
$47,890

Table 1 shows the average annual salary for retail salespersons in Wisconsin in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $47,890. The median (50th percentile) annual salary is $29,410. The average annual salary for the bottom 10 percent is $22,150.

Median salary trend (2012 to 2022)

The table and chart below show the trend of the median salary of retail salespersons from 2012 to 2022.

YearMedian SalaryYearly Growth10-Year Growth
2022
$29,410
1.94% 30.06%
2021
$28,840
10.02% -
2020
$25,950
7.09% -
2019
$24,110
6.01% -
2018
$22,660
3.62% -
2017
$21,840
3.57% -
2016
$21,060
2.52% -
2015
$20,530
1.41% -
2014
$20,240
-0.49% -
2013
$20,340
-1.13% -
2012
$20,570
- -

Table 3. Median Annual Salary of Retail Salespersons in Wisconsin Cities (2022 Survey)

Table 3 shows the median annual salary of retail salespersons in some Wisconsin cities and metropolitan areas. We note that the median annual salary of retail salespersons in state of Wisconsin ranges from $21,920 to $32,740. The highest paying area for retail salespersons in Wisconsin is Minneapolis-St Paul-Bloomington with a median annual salary of $32,740. The second highest paying city/area in Wisconsin State is La Crosse (mean annual salary $30,040). The lowest paying area is Lake County-Kenosha County with a median annual salary of $21,920.

Cities/Areas Median Annual Salary
Minneapolis-St Paul-Bloomington
$32,740
La Crosse
$30,040
Milwaukee-Waukesha-West Allis
$29,970
Sheboygan
$29,760
Wausau
$29,540
Fond du Lac
$29,530
Green Bay
$29,470
Racine
$29,430
Southwestern Wisconsin nonmetropolitan area
$29,310
Eastern Wisconsin nonmetropolitan area
$29,300
Janesville
$29,300
Duluth
$29,260
Oshkosh-Neenah
$29,190
Madison
$29,180
Appleton
$29,070
West Central Wisconsin nonmetropolitan area
$28,980
South Central Wisconsin nonmetropolitan area
$28,850
Eau Claire
$28,370
Northern Wisconsin nonmetropolitan area
$22,260
Lake County-Kenosha County
$21,920


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