The annual salary statistics of market research analysts and marketing specialists in San Francisco-Oakland-Fremont, California is shown in Table 1. The wage data of market research analysts and marketing specialists in San Francisco-Oakland-Fremont is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].
| Percentile Bracket | Average Annual Salary |
|---|---|
| 10th Percentile Wage | $50,770 |
| 25th Percentile Wage | $70,380 |
| 50th Percentile Wage | $97,080 |
| 75th Percentile Wage | $134,880 |
| 90th Percentile Wage | $171,020 |
Table 1 shows the average annual salary for market research analysts and marketing specialists in San Francisco-Oakland-Fremont, California in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $171,020. The median (50th percentile) annual salary is $97,080. The average annual salary for the bottom 10 percent earners is $50,770.
The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2022.
| Year | Median Salary | Yearly Growth | 10-Year Growth |
|---|---|---|---|
| 2022 | $97,080 | 0.25% | 17.70% |
| 2021 | $96,840 | 5.76% | - |
| 2020 | $91,260 | 5.80% | - |
| 2019 | $85,970 | 5.54% | - |
| 2018 | $81,210 | -0.06% | - |
| 2017 | $81,260 | 0.79% | - |
| 2016 | $80,620 | -2.72% | - |
| 2015 | $82,810 | 3.96% | - |
| 2014 | $79,530 | 0.34% | - |
| 2013 | $79,260 | -0.81% | - |
| 2012 | $79,900 | - | - |
From Table 3 we note that with a median annual salary of $97,080, San Francisco-Oakland-Fremont is the second highest paying city for market research analysts and marketing specialists in state of California, following the highest paying city San Jose-Sunnyvale-Santa Clara (median annual salary of $107,370). Compared with San Jose-Sunnyvale-Santa Clara, the median annual salary of market research analysts and marketing specialists in San Francisco-Oakland-Fremont is 9.6 percent (9.6%) lower.