The annual salary statistics of market research analysts and marketing specialists in San Jose-Sunnyvale-Santa Clara, California is shown in Table 1. The wage information of market research analysts and marketing specialists in San Jose-Sunnyvale-Santa Clara is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].
| Percentile Bracket | Average Annual Salary |
|---|---|
| 10th Percentile Wage | $55,690 |
| 25th Percentile Wage | $77,190 |
| 50th Percentile Wage | $107,370 |
| 75th Percentile Wage | $165,060 |
| 90th Percentile Wage | $190,160 |
Table 1 shows the average annual salary for market research analysts and marketing specialists in San Jose-Sunnyvale-Santa Clara, California in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $190,160. The median (50th percentile) annual salary is $107,370. The average annual salary for the bottom 10 percent earners is $55,690.
The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2022.
| Year | Median Salary | Yearly Growth | 10-Year Growth |
|---|---|---|---|
| 2022 | $107,370 | -7.01% | 3.36% |
| 2021 | $114,900 | 1.64% | - |
| 2020 | $113,020 | 14.94% | - |
| 2019 | $96,140 | 2.12% | - |
| 2018 | $94,100 | -8.33% | - |
| 2017 | $101,940 | -6.29% | - |
| 2016 | $108,350 | -4.05% | - |
| 2015 | $112,740 | 6.85% | - |
| 2014 | $105,020 | 4.17% | - |
| 2013 | $100,640 | -3.10% | - |
| 2012 | $103,760 | - | - |
From Table 3 we note that with a median annual salary of $107,370, San Jose-Sunnyvale-Santa Clara is the highest paying city for market research analysts and marketing specialists in state of California, followed by San Francisco-Oakland-Fremont (median annual salary $97,080). In comparison, the median annual salary of market research analysts and marketing specialists in San Jose-Sunnyvale-Santa Clara is 9.6 percent (9.6%) higher than that in San Francisco-Oakland-Fremont.