The highest-paying states for market research analysts and marketing specialists (ranked by average annual salary) are listed in Table 1. The entry level salary (as measured by the salary of the lowest 10% paid earners) and the number of employment of market research analysts and marketing specialists in those states are also shown in the table. As shown in the table, with an annual salary of $85,020, Washington is the highest paying state for market research analysts and marketing specialists. It is followed by Delaware (average annual salary $83,700). The salary and employment information is computed from data published by U.S. Bureau of Labor Statistics (BLS) in April 2023 [1]. For more salary information of market research analysts and marketing specialists in a specific state, use the links in the table.
| Rank | State | Average Salary i | Entry Level Salary i |
# of Empl. i |
|---|---|---|---|---|
| 1 | Washington | $85,020 |
$44,410 | 23,410 |
| 2 | Delaware | $83,700 |
$51,270 | 2,580 |
| 3 | New York | $82,660 |
$47,370 | 83,000 |
| 4 | District of Columbia | $82,160 |
$49,980 | 6,090 |
| 5 | New Jersey | $79,810 |
$49,770 | 21,490 |
| 6 | Massachusetts | $77,880 |
$44,900 | 24,060 |
| 7 | Minnesota | $77,320 |
$43,990 | 23,020 |
| 8 | California | $76,230 |
$43,110 | 104,790 |
| 9 | Colorado | $74,110 |
$42,900 | 26,870 |
| 10 | Oregon | $71,740 |
$42,190 | 10,190 |
| 11 | Georgia | $70,480 |
$36,500 | 24,610 |
| 12 | Illinois | $68,820 |
$39,940 | 36,300 |
| 13 | Arkansas | $67,930 |
$34,220 | 4,920 |
| 14 | Virginia | $67,720 |
$38,560 | 22,390 |
| 15 | Alaska | $67,370 |
$50,980 | 350 |
| 16 | Connecticut | $66,660 |
$37,490 | 8,190 |
| 17 | Maryland | $66,020 |
$38,010 | 10,670 |
| 18 | Maine | $65,910 |
$44,370 | 2,130 |
| 19 | North Carolina | $65,710 |
$37,150 | 26,700 |
| 20 | Montana | $65,500 |
$40,290 | 1,690 |
| 21 | Rhode Island | $65,000 |
$32,000 | 3,580 |
| 22 | New Hampshire | $64,260 |
$40,780 | 4,060 |
| 23 | Michigan | $63,920 |
$38,270 | 20,410 |
| 24 | Arizona | $63,590 |
$37,530 | 15,350 |
| 25 | Ohio | $62,990 |
$36,820 | 29,420 |
| 26 | Vermont | $62,960 |
$42,280 | 890 |
| 27 | Florida | $62,670 |
$36,850 | 53,290 |
| 28 | Missouri | $62,480 |
$36,550 | 11,180 |
| 29 | Wisconsin | $61,200 |
$37,970 | 12,890 |
| 30 | Nevada | $61,160 |
$26,770 | 3,650 |
| 31 | Iowa | $61,110 |
$38,370 | 8,070 |
| 32 | Pennsylvania | $60,950 |
$36,480 | 28,210 |
| 33 | Texas | $60,930 |
$33,410 | 49,790 |
| 34 | Tennessee | $60,770 |
$33,000 | 9,850 |
| 35 | South Carolina | $60,220 |
$33,690 | 10,450 |
| 36 | North Dakota | $60,110 |
$36,860 | 1,290 |
| 37 | South Dakota | $59,380 |
$40,410 | 1,360 |
| 38 | Utah | $59,040 |
$31,100 | 12,760 |
| 39 | Kansas | $58,640 |
$35,380 | 8,530 |
| 40 | Nebraska | $58,550 |
$34,880 | 3,690 |
| 41 | Indiana | $58,540 |
$33,280 | 13,480 |
| 42 | Kentucky | $57,890 |
$36,110 | 5,700 |
| 43 | Idaho | $56,390 |
$28,970 | 2,660 |
| 44 | Alabama | $55,680 |
$31,590 | 6,410 |
| 45 | Louisiana | $55,400 |
$33,340 | 3,700 |
| 46 | Hawaii | $55,090 |
$31,800 | 1,940 |
| 47 | Oklahoma | $54,870 |
$31,310 | 6,320 |
| 48 | Mississippi | $52,090 |
$30,430 | 2,210 |
| 49 | Wyoming | $52,000 |
$24,490 | 870 |
| 50 | New Mexico | $51,130 |
$34,870 | 1,900 |
| 51 | West Virginia | $47,070 |
$25,690 | 1,240 |
| 52 | Guam | $42,310 |
$28,610 | 50 |
| 53 | Virgin Islands | $41,600 |
$22,770 | 50 |
| 54 | Puerto Rico | $29,480 |
$18,980 | 2,280 |