The average annual salaries for market research analysts and marketing specialists in the state of Wisconsin are shown in Table 1. The comparison of the salary statistics of market research analysts and marketing specialists among Wisconsin metropolitan areas is shown in Table 2. The salary statistics are based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].
| Percentile bracket | Average annual salary |
|---|---|
| 10th Percentile Wage | $37,970 |
| 25th Percentile Wage | $47,100 |
| 50th Percentile Wage | $61,200 |
| 75th Percentile Wage | $79,070 |
| 90th Percentile Wage | $99,390 |
Table 1 shows the average annual salary for market research analysts and marketing specialists in Wisconsin in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $99,390. The median (50th percentile) annual salary is $61,200. The average annual salary for the bottom 10 percent is $37,970.
The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2022.
| Year | Median Salary | Yearly Growth | 10-Year Growth |
|---|---|---|---|
| 2022 | $61,200 | 0.75% | 14.93% |
| 2021 | $60,740 | 4.41% | - |
| 2020 | $58,060 | 4.37% | - |
| 2019 | $55,520 | 3.08% | - |
| 2018 | $53,810 | 3.08% | - |
| 2017 | $52,150 | -0.15% | - |
| 2016 | $52,230 | 1.86% | - |
| 2015 | $51,260 | 0.84% | - |
| 2014 | $50,830 | 0.20% | - |
| 2013 | $50,730 | -2.62% | - |
| 2012 | $52,060 | - | - |
Table 3 shows the median annual salary of market research analysts and marketing specialists in some Wisconsin cities and metropolitan areas. We note that the median annual salary of market research analysts and marketing specialists in state of Wisconsin ranges from $35,530 to $79,810. The highest paying area for market research analysts and marketing specialists in Wisconsin is Minneapolis-St Paul-Bloomington with a median annual salary of $79,810. The second highest paying city/area in Wisconsin State is Lake County-Kenosha County (mean annual salary $68,800). The lowest paying area is Northern Wisconsin nonmetropolitan area with a median annual salary of $35,530.