Market Research Analyst and Marketing Specialist Salary in Eastern Wisconsin nonmetropolitan area, Wisconsin

The annual salary statistics of market research analysts and marketing specialists in Eastern Wisconsin nonmetropolitan area, Wisconsin is shown in Table 1. The wage information of market research analysts and marketing specialists in Eastern Wisconsin nonmetropolitan area is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].

Table 1. Annual Salary of Market Research Analysts and Marketing Specialists in Eastern Wisconsin nonmetropolitan area, Wisconsin

Percentile BracketAverage Annual Salary
10th Percentile Wage
$32,490
25th Percentile Wage
$39,050
50th Percentile Wage
$48,730
75th Percentile Wage
$62,480
90th Percentile Wage
$81,760

Table 1 shows the average annual salary for market research analysts and marketing specialists in Eastern Wisconsin nonmetropolitan area, Wisconsin in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $81,760. The median (50th percentile) annual salary is $48,730. The average annual salary for the bottom 10 percent earners is $32,490.

Median salary trend (2012 to 2022)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2022.

YearMedian SalaryYearly Growth10-Year Growth
2022
$48,730
1.17% -1.29%
2021
$48,160
14.80% -
2020
$41,030
5.05% -
2019
$38,960
12.42% -
2018
$34,120
-1.99% -
2017
$34,800
-3.33% -
2016
$35,960
-34.43% -
2015
$48,340
0.43% -
2014
$48,130
-1.68% -
2013
$48,940
-0.86% -
2012
$49,360
- -

Table 2. Compare Market Research Analyst and Marketing Specialist Salary in Eastern Wisconsin nonmetropolitan area with Other Wisconsin Cities

From Table 3 we note that the median annual salary of $48,730 in Eastern Wisconsin nonmetropolitan area is in the middle of salary range for market research analysts and marketing specialists in state of Wisconsin. In comparison, the annual salary of market research analysts and marketing specialists in Eastern Wisconsin nonmetropolitan area is 38.9 percent (38.9%) lower than that in the highest paying Minneapolis-St Paul-Bloomington and 27.1 percent (27.1%) higher than that in the lowest paying Northern Wisconsin nonmetropolitan area.

Cities/Areas Median Annual Salary
Minneapolis-St Paul-Bloomington
$79,810
Lake County-Kenosha County
$68,800
Madison
$64,170
Sheboygan
$63,920
Milwaukee-Waukesha-West Allis
$63,720
Fond du Lac
$61,430
Oshkosh-Neenah
$60,270
Duluth
$59,960
Green Bay
$59,930
Racine
$59,550
Appleton
$58,690
La Crosse
$58,160
West Central Wisconsin nonmetropolitan area
$56,690
Wausau
$55,570
Janesville
$55,480
South Central Wisconsin nonmetropolitan area
$53,900
Eau Claire
$53,270
Southwestern Wisconsin nonmetropolitan area
$52,700
Eastern Wisconsin nonmetropolitan area
$48,730
Northern Wisconsin nonmetropolitan area
$35,530

See also: Top paying jobs in Eastern Wisconsin nonmetropolitan area, Wisconsin.