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Market Research Analyst and Marketing Specialist Salary in Lake County-Kenosha County, Wisconsin

The annual salary statistics of market research analysts and marketing specialists in Lake County-Kenosha County, Wisconsin is shown in Table 1. The wage information of market research analysts and marketing specialists in Lake County-Kenosha County is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].

Table 1. Annual Salary of Market Research Analysts and Marketing Specialists in Lake County-Kenosha County, Wisconsin

Percentile BracketAverage Annual Salary
10th Percentile Wage
$35,930
25th Percentile Wage
$50,320
50th Percentile Wage
$68,800
75th Percentile Wage
$91,170
90th Percentile Wage
$122,150

Table 1 shows the average annual salary for market research analysts and marketing specialists in Lake County-Kenosha County, Wisconsin in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $122,150. The median (50th percentile) annual salary is $68,800. The average annual salary for the bottom 10 percent earners is $35,930.

Median salary trend

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$68,800
7.72% 4.35%
2016
$63,490
0.65% -
2015
$63,080
-1.76% -
2014
$64,190
-8.43% -
2013
$69,600
5.45% -
2012
$65,810
- -

Table 2. Compare Market Research Analyst and Marketing Specialist Salary in Lake County-Kenosha County with Other Wisconsin Cities

From Table 3 we note that with a median annual salary of $68,800, Lake County-Kenosha County is the second highest paying city for market research analysts and marketing specialists in state of Wisconsin, following the highest paying city Minneapolis-St Paul-Bloomington (median annual salary of $79,810). Compared with Minneapolis-St Paul-Bloomington, the median annual salary of market research analysts and marketing specialists in Lake County-Kenosha County is 13.8 percent (13.8%) lower.

Cities/Areas Median Annual Salary
Minneapolis-St Paul-Bloomington
$79,810
Lake County-Kenosha County
$68,800
Madison
$64,170
Sheboygan
$63,920
Milwaukee-Waukesha-West Allis
$63,720
Fond du Lac
$61,430
Oshkosh-Neenah
$60,270
Duluth
$59,960
Green Bay
$59,930
Racine
$59,550
Appleton
$58,690
La Crosse
$58,160
West Central Wisconsin nonmetropolitan area
$56,690
Wausau
$55,570
Janesville
$55,480
South Central Wisconsin nonmetropolitan area
$53,900
Eau Claire
$53,270
Southwestern Wisconsin nonmetropolitan area
$52,700
Eastern Wisconsin nonmetropolitan area
$48,730
Northern Wisconsin nonmetropolitan area
$35,530