Highest-paying Cities for Market Research Analysts and Marketing Specialists

The top 100 highest paying cities for market research analysts and marketing specialists (ranked by average annual salary) are listed in Table 1. The entry level salary (as measured by the salary of the lowest 10% paid earners) and the number of employment of market research analysts and marketing specialists in those cities are also shown in the table. As shown in the table, with a annual salary of $107,370, San Jose-Sunnyvale-Santa Clara, California is the highest paying city for market research analysts and marketing specialists. It is followed by Seattle-Tacoma-Bellevue, Washington (average annual salary $100,710). The salary and employment information is computed from data published by U.S. Bureau of Labor Statistics (BLS) in April 2023 [1]. For more salary information of market research analysts and marketing specialists in a specific city, use the links in the table.

Table 1. 100 Highest-paying cities/areas for Market Research Analysts and Marketing Specialists

Rank	City/Area	Average Salary i	Entry Level Salary i	# of Empl. i
1	San Jose-Sunnyvale-Santa Clara, California	$107,370	$55,690	9,280
2	Seattle-Tacoma-Bellevue, Washington	$100,710	$49,020	17,950
3	San Francisco-Oakland-Fremont, California	$97,080	$50,770	19,660
4	Fayetteville-Springdale-Rogers, Missouri	$90,230	$40,980	2,150
5	Low Country South Carolina nonmetropolitan area, South Carolina	$88,020	$36,430	100
6	New York-Northern New Jersey-Long Island, New York	$86,850	$50,590	82,070
7	San Francisco-San Mateo-Redwood City, California	$86,820	$53,630	15,350
8	Newark-Union, Pennsylvania	$86,780	$47,050	6,810
9	Taunton-Norton-Raynham, Massachusetts	$86,010	$35,110	200
10	Framingham, Massachusetts	$83,590	$50,120	1,580
11	Durham-Chapel Hill, North Carolina	$80,090	$45,530	2,200
12	Minneapolis-St Paul-Bloomington, Wisconsin	$79,810	$47,500	18,080
13	Boulder, Colorado	$79,530	$43,680	2,700
14	Boston-Cambridge-Quincy, Massachusetts	$79,030	$45,250	20,260
15	Washington-Arlington-Alexandria, District of Columbia	$79,000	$46,560	20,210
16	Napa, California	$78,630	$43,280	390
17	Wilmington, New Jersey	$78,440	$46,150	1,610
18	Denver-Aurora-Broomfield, Colorado	$78,120	$43,280	17,050
19	Seattle-Bellevue-Everett, Washington	$77,900	$43,380	14,140
20	Columbus, Indiana	$77,870	$39,780	250
21	Johnson City, Tennessee	$77,630	$35,420	300
22	Kingsport-Bristol-Bristol, Virginia	$77,610	$38,130	540
23	Atlanta-Sandy Springs-Marietta, Georgia	$77,600	$40,990	17,960
24	Bloomington, Illinois	$77,430	$39,470	360
25	Trenton-Ewing, New Jersey	$77,000	$48,840	1,220
26	Greeley, Colorado	$76,160	$38,030	550
27	Detroit-Livonia-Dearborn, Michigan	$76,040	$43,960	3,100
28	Detroit-Warren-Livonia, Michigan	$76,020	$42,000	10,130
29	Winston-Salem, North Carolina	$75,900	$38,470	1,550
30	Railbelt-Southwest Alaska nonmetropolitan area, Alaska	$75,350	$49,120	50
31	Portland-Vancouver-Hillsboro, Washington	$74,980	$43,680	8,220
32	Santa Maria-Santa Barbara, California	$74,950	$42,630	950
33	Ithaca, New York	$74,740	$41,910	200
34	Syracuse, New York	$74,530	$40,490	1,270
35	Chicago-Joliet-Naperville (IL-IN-WI Area), Illinois	$74,510	$41,220	29,180
36	Charlotte-Gastonia-Rock Hill, South Carolina	$74,220	$40,030	9,030
37	Burlington, North Carolina	$74,040	$41,710	210
38	San Diego-Carlsbad-San Marcos, California	$73,370	$43,110	7,650
39	Portsmouth, New Hampshire	$72,990	$41,610	710
40	Nashua, New Hampshire	$72,910	$18,750	480
41	Washington-Arlington-Alexandria, West Virginia	$72,810	$39,560	17,770
42	New York-White Plains-Wayne, New York	$72,300	$41,270	34,520
43	North Valley Region of California nonmetropolitan area, California	$72,090	$40,850	30
44	Edison-New Brunswick, New Jersey	$71,900	$42,410	4,820
45	Boston-Cambridge-Quincy, Massachusetts	$71,790	$44,140	13,840
46	Wenatchee-East Wenatchee, Washington	$71,560	$38,590	150
47	Hartford-West Hartford-East Hartford, Connecticut	$71,340	$38,620	2,550
48	Manchester, New Hampshire	$71,300	$41,600	650
49	Dallas-Plano-Irving, Texas	$71,300	$37,510	9,190
50	Worcester, Massachusetts	$71,260	$41,610	1,080
51	Lowell-Billerica-Chelmsford, New Hampshire	$70,820	$44,230	980
52	Central Washington nonmetropolitan area, Washington	$70,580	$40,550	40
53	Santa Rosa-Petaluma, California	$70,470	$38,950	990
54	Sacramento-Arden-Arcade-Roseville, California	$70,030	$35,740	5,060
55	Raleigh-Cary, North Carolina	$69,990	$43,280	5,540
56	Vallejo-Fairfield, California	$69,880	$45,290	290
57	Los Angeles-Long Beach-Anaheim, California	$69,870	$42,480	38,980
58	Anchorage, Alaska	$69,560	$50,500	170
59	Lake County-Kenosha County, Wisconsin	$68,800	$35,930	2,150
60	Oakland-Fremont-Hayward, California	$68,750	$30,580	5,820
61	Philadelphia-Camden-Wilmington, Pennsylvania	$68,350	$41,600	15,480
62	Springfield, Massachusetts	$68,170	$41,980	1,160
63	Santa Barbara-Santa Maria-Goleta, California	$68,130	$36,400	800
64	Colorado Springs, Colorado	$68,000	$35,700	2,620
65	Miami-Fort Lauderdale-Pompano Beach, Florida	$67,940	$40,320	16,800
66	Bloomsburg-Berwick, Pennsylvania	$67,920	$41,110	130
67	Albany-Schenectady-Troy, New York	$67,770	$39,230	2,320
68	Buffalo-Niagara Falls, New York	$67,510	$40,300	2,770
69	Dover, Delaware	$67,400	$42,370	150
70	Northeast Maine nonmetropolitan area, Maine	$66,940	$43,200	70
71	Bridgeport-Stamford-Norwalk, Connecticut	$66,920	$32,460	2,910
72	Southwest Maine nonmetropolitan area, Maine	$66,850	$40,030	400
73	Modesto, California	$66,520	$38,340	410
74	Southwestern Montana nonmetropolitan area, Montana	$66,500	$41,950	660
75	Lewiston-Auburn, Maine	$66,490	$41,680	120
76	Santa Ana-Anaheim-Irvine, California	$66,470	$34,450	8,600
77	Rochester, New York	$66,380	$39,540	3,040
78	Salinas, California	$66,020	$40,170	410
79	Nevada nonmetropolitan area, Nevada	$66,000	$36,290	140
80	Atlantic City-Hammonton, New Jersey	$65,980	$43,610	360
81	Nantucket Island and Marthas Vineyard nonmetropolitan area, Massachusetts	$65,920	$44,900	30
82	Portland-South Portland-Biddeford, Maine	$65,910	$48,570	1,190
83	East-Central Montana nonmetropolitan area, Montana	$65,820	$41,950	70
84	Bethesda-Rockville-Frederick, Maryland	$65,790	$34,940	2,450
85	Columbus, Ohio	$65,770	$38,560	6,120
86	Northern Vermont nonmetropolitan area, Vermont	$65,700	$46,100	190
87	St Louis, Missouri	$65,540	$38,330	6,260
88	Longview, Washington	$65,530	$41,880	100
89	Providence-Fall River-Warwick, Rhode Island	$65,230	$33,400	3,530
90	Rochester, Minnesota	$65,160	$36,190	360
91	Midland, Michigan	$65,150	$35,600	150
92	Fort Worth-Arlington, Texas	$65,070	$34,970	1,740
93	Santa Cruz-Watsonville, California	$65,010	$43,640	320
94	Southwest New York nonmetropolitan area, New York	$65,000	$37,250	620
95	Baltimore-Towson, Maryland	$64,880	$38,320	5,520
96	Western Montana nonmetropolitan area, Montana	$64,810	$42,100	220
97	Los Angeles-Long Beach-Santa Ana, California	$64,750	$35,160	28,440
98	Western Wyoming nonmetropolitan area, Wyoming	$64,740	$34,460	360
99	Yuba City, California	$64,730	$40,570	100
100	Cincinnati-Middletown, Ohio	$64,720	$40,080	7,000

See also: 💰 Highest paying industries for market research analysts and marketing specialists.