Market Research Analyst and Marketing Specialist Salary in Dallas-Plano-Irving, Texas

The annual salary statistics of market research analysts and marketing specialists in Dallas-Plano-Irving, Texas is shown in Table 1. The wage information of market research analysts and marketing specialists in Dallas-Plano-Irving is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].

Table 1. Annual Salary of Market Research Analysts and Marketing Specialists in Dallas-Plano-Irving, Texas

Percentile BracketAverage Annual Salary
10th Percentile Wage
$37,510
25th Percentile Wage
$51,730
50th Percentile Wage
$71,300
75th Percentile Wage
$103,320
90th Percentile Wage
$137,560

Table 1 shows the average annual salary for market research analysts and marketing specialists in Dallas-Plano-Irving, Texas in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $137,560. The median (50th percentile) annual salary is $71,300. The average annual salary for the bottom 10 percent earners is $37,510.

Median salary trend

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$71,300
-5.30% 12.78%
2016
$75,080
5.02% -
2015
$71,310
1.21% -
2014
$70,450
6.98% -
2013
$65,530
5.10% -
2012
$62,190
- -

Table 2. Compare Market Research Analyst and Marketing Specialist Salary in Dallas-Plano-Irving with Other Texas Cities

From Table 3 we note that with a median annual salary of $71,300, Dallas-Plano-Irving is the highest paying city for market research analysts and marketing specialists in state of Texas, followed by Fort Worth-Arlington (median annual salary $65,070). In comparison, the median annual salary of market research analysts and marketing specialists in Dallas-Plano-Irving is 8.7 percent (8.7%) higher than that in Fort Worth-Arlington.

Cities/Areas Median Annual Salary
Dallas-Plano-Irving
$71,300
Fort Worth-Arlington
$65,070
Austin-Round Rock-San Marcos
$64,410
Midland
$63,940
Dallas-Fort Worth-Arlington
$63,650
Houston-Sugar Land-Baytown
$62,980
San Antonio-New Braunfels
$60,530
Odessa
$58,590
Beaumont-Port Arthur
$58,130
Southern Texas nonmetropolitan area
$56,310
Sherman-Denison
$55,980
Northwestern Texas nonmetropolitan area
$55,040
Eastern Texas nonmetropolitan area
$54,980
Amarillo
$54,100
Texarkana-Texarkana
$53,580
Corpus Christi
$53,540
Waco
$53,500
Longview
$53,110
Killeen-Temple-Fort Hood
$52,830
Central Texas nonmetropolitan area
$52,660
Tyler
$52,050
College Station-Bryan
$51,970
Gulf Coast Texas nonmetropolitan area
$51,220
San Angelo
$50,900
North Central Texas nonmetropolitan area
$49,860
Abilene
$49,820
Laredo
$49,530
Victoria
$48,760
Wichita Falls
$48,650
Lubbock
$46,990
El Paso
$46,860
Brownsville-Harlingen
$46,800
McAllen-Edinburg-Mission
$43,680