The annual salary statistics of market research analysts and marketing specialists in Durham-Chapel Hill, North Carolina is shown in Table 1. The wage information of market research analysts and marketing specialists in Durham-Chapel Hill is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].
| Percentile Bracket | Average Annual Salary |
|---|---|
| 10th Percentile Wage | $45,530 |
| 25th Percentile Wage | $56,660 |
| 50th Percentile Wage | $80,090 |
| 75th Percentile Wage | $107,100 |
| 90th Percentile Wage | $156,040 |
Table 1 shows the average annual salary for market research analysts and marketing specialists in Durham-Chapel Hill, North Carolina in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $156,040. The median (50th percentile) annual salary is $80,090. The average annual salary for the bottom 10 percent earners is $45,530.
The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2022.
| Year | Median Salary | Yearly Growth | 10-Year Growth |
|---|---|---|---|
| 2022 | $80,090 | 1.52% | 14.08% |
| 2021 | $78,870 | 5.10% | - |
| 2020 | $74,850 | 1.56% | - |
| 2019 | $73,680 | 7.03% | - |
| 2018 | $68,500 | 10.86% | - |
| 2017 | $61,060 | 0.92% | - |
| 2016 | $60,500 | -14.15% | - |
| 2015 | $69,060 | -7.49% | - |
| 2014 | $74,230 | 3.50% | - |
| 2013 | $71,630 | 3.94% | - |
| 2012 | $68,810 | - | - |
From Table 3 we note that with a median annual salary of $80,090, Durham-Chapel Hill is the highest paying city for market research analysts and marketing specialists in state of North Carolina, followed by Winston-Salem (median annual salary $75,900). In comparison, the median annual salary of market research analysts and marketing specialists in Durham-Chapel Hill is 5.2 percent (5.2%) higher than that in Winston-Salem.