The salary statistics of advertising, marketing, promotions, public relations, and sales managers in the industry sector of retail trade are shown in Table 1. In Table 2 we compare advertising, marketing, promotions, public relations, and sales manager salaries in different industries within the retail trade sector.
| Percentile Bracket | Average Annual Salary |
|---|---|
| 10th Percentile Wage | $45,530 |
| 25th Percentile Wage | $59,690 |
| 50th Percentile Wage | $89,880 |
| 75th Percentile Wage | $137,170 |
| 90th Percentile Wage | $196,720 |
Table 1 shows the average annual salary for advertising, marketing, promotions, public relations, and sales managers in the industry sector of retail trade. The salaries are shown in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) advertising, marketing, promotions, public relations, and sales managers is $196,720. The median annual salary (50th percentile) is $89,880. The average annual salary for the bottom 10 percent paid advertising, marketing, promotions, public relations, and sales managers is $45,530.
The table and chart below show the trend of the median salary of advertising, marketing, promotions, public relations, and sales managers in the industry sector of retail trade from 2012 to 2019.
| Year | Median Salary | Yearly Growth | 7-Year Growth |
|---|---|---|---|
| 2019 | $89,880 | -3.42% | 15.83% |
| 2018 | $92,950 | 2.00% | - |
| 2017 | $91,090 | 3.93% | - |
| 2016 | $87,510 | 5.71% | - |
| 2015 | $82,510 | 3.58% | - |
| 2014 | $79,560 | 2.38% | - |
| 2013 | $77,670 | 2.60% | - |
| 2012 | $75,650 | - | - |
The average salaries of advertising, marketing, promotions, public relations, and sales managers in six industries in the retail trade sector are shown below. We note that within this industry sector, the salaries vary among different industries. The highest paying industry for advertising, marketing, promotions, public relations, and sales manager occupations is the department stores industry with an annual salary $97,610. The lowest paying industry is the used merchandise stores industry (annual salary $53,320). For detailed advertising, marketing, promotions, public relations, and sales manager salary information in a particular industry, use the links provided below.
| Industry Name | Median Annual Salary |
|---|---|
| Department Stores | |
| Office Supplies, Stationery, and Gift Stores | |
| Grocery Stores | |
| Other General Merchandise Stores | |
| Specialty Food Stores | |
| Used Merchandise Stores | |
Data source: The national compensation survey conducted by the U.S. Bureau of Labor Statistics (BLS) in 2019 and published in April 2020 [1].