The salary statistics of market research analysts and marketing specialists in the industry sector of retail trade are shown in Table 1. In Table 2 we compare market research analyst and marketing specialist salaries in different industries within the retail trade sector.
| Percentile Bracket | Average Annual Salary |
|---|---|
| 10th Percentile Wage | $28,930 |
| 25th Percentile Wage | $38,120 |
| 50th Percentile Wage | $52,300 |
| 75th Percentile Wage | $73,290 |
| 90th Percentile Wage | $100,290 |
Table 1 shows the average annual salary for market research analysts and marketing specialists in the industry sector of retail trade. The salaries are shown in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) market research analysts and marketing specialists is $100,290. The median annual salary (50th percentile) is $52,300. The average annual salary for the bottom 10 percent paid market research analysts and marketing specialists is $28,930.
The table and chart below show the trend of the median salary of market research analysts and marketing specialists in the industry sector of retail trade from 2012 to 2018.
| Year | Median Salary | Yearly Growth | 6-Year Growth |
|---|---|---|---|
| 2018 | $52,300 | -1.03% | -2.43% |
| 2017 | $52,840 | -1.67% | - |
| 2016 | $53,720 | 4.97% | - |
| 2015 | $51,050 | -0.74% | - |
| 2014 | $51,430 | -2.88% | - |
| 2013 | $52,910 | -1.25% | - |
| 2012 | $53,570 | - | - |
The average salaries of market research analysts and marketing specialists in six industries in the retail trade sector are shown below. We note that within this industry sector, the salaries vary among different industries. The highest paying industry for market research analyst and marketing specialist occupations is the department stores industry with an annual salary $56,860. The lowest paying industry is the used merchandise stores industry (annual salary $37,260). For detailed market research analyst and marketing specialist salary information in a particular industry, use the links provided below.
| Industry Name | Median Annual Salary |
|---|---|
| Department Stores | |
| Specialty Food Stores | |
| Office Supplies, Stationery, and Gift Stores | |
| Other General Merchandise Stores | |
| Grocery Stores | |
| Used Merchandise Stores | |
Data source: The national compensation survey conducted by the U.S. Bureau of Labor Statistics (BLS) in 2018 and published in April 2019 [1].