The salary statistics of market research analysts and marketing specialists in the industry sector of information are shown in Table 1. In Table 2 we compare market research analyst and marketing specialist salaries in different industries within the information sector.
| Percentile Bracket | Average Annual Salary |
|---|---|
| 10th Percentile Wage | $39,770 |
| 25th Percentile Wage | $53,580 |
| 50th Percentile Wage | $75,690 |
| 75th Percentile Wage | $109,890 |
| 90th Percentile Wage | $144,310 |
Table 1 shows the average annual salary for market research analysts and marketing specialists in the industry sector of information. The salaries are shown in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) market research analysts and marketing specialists is $144,310. The median annual salary (50th percentile) is $75,690. The average annual salary for the bottom 10 percent paid market research analysts and marketing specialists is $39,770.
The table and chart below show the trend of the median salary of market research analysts and marketing specialists in the industry sector of information from 2012 to 2018.
| Year | Median Salary | Yearly Growth | 6-Year Growth |
|---|---|---|---|
| 2018 | $75,690 | 3.16% | 7.40% |
| 2017 | $73,300 | 1.24% | - |
| 2016 | $72,390 | -0.95% | - |
| 2015 | $73,080 | 1.75% | - |
| 2014 | $71,800 | 2.24% | - |
| 2013 | $70,190 | 0.14% | - |
| 2012 | $70,090 | - | - |
The average salaries of market research analysts and marketing specialists in four industries in the information sector are shown below. We note that within this industry sector, the salaries vary among different industries. The highest paying industry for market research analyst and marketing specialist occupations is the wireless telecommunications carriers (except satellite) industry with an annual salary $100,670. The lowest paying industry is the other telecommunications industry (annual salary $70,960). For detailed market research analyst and marketing specialist salary information in a particular industry, use the links provided below.
| Industry Name | Median Annual Salary |
|---|---|
| Wireless Telecommunications Carriers (except Satellite) | |
| Wired Telecommunications Carriers | |
| Satellite Telecommunications | |
| Other Telecommunications | |
Data source: The national compensation survey conducted by the U.S. Bureau of Labor Statistics (BLS) in 2018 and published in April 2019 [1].