Market Research Analyst and Marketing Specialist Salary in the Industry of Individual and Family Services

The salary statistics and trend of market research analysts and marketing specialists in the industry of individual and family services are shown in the following tables and chart. In Table 3 we compare market research analyst and marketing specialist salaries in different industries within the health care and social assistance sector.

Table 1. Average Annual Salary

Percentile BracketAverage Annual Salary
10th Percentile Wage
$27,850
25th Percentile Wage
$35,640
50th Percentile Wage
$47,060
75th Percentile Wage
$61,090
90th Percentile Wage
$78,090

Table 1 shows the average annual salaries for market research analysts and marketing specialists in the industry of individual and family services. The salaries are shown in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) market research analysts and marketing specialists is $78,090. The median annual salary (50th percentile) is $47,060. The average annual salary for the bottom 10 percent market research analysts and marketing specialists is $27,850.

Salary Trend (2012 to 2017)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists in the industry of Individual and Family Services from 2012 to 2017.

YearMedian SalaryYearly Growth5-Year Growth
2017
$47,060
5.50% -0.85%
2016
$44,470
-2.61% -
2015
$45,630
-1.07% -
2014
$46,120
1.76% -
2013
$45,310
-4.75% -
2012
$47,460
- -

Table 3. Compare Market Research Analyst and Marketing Specialist Salary in Different Industries within the Health Care and Social Assistance Sector

The average salaries of market research analysts and marketing specialists in 41 industries within the health care and social assistance sector are shown in Table 3. For salary information of market research analysts and marketing specialists in a specific industry, use the links in the table.

Industry Median Annual Salary
Specialty (except Psychiatric and Substance Abuse) Hospitals
$71,070
Specialty hospitals - Privately owned
$70,930
General Medical and Surgical Hospitals - State government owned
$70,490
Hospitals - State government owned
$69,390
Hospitals - Privately owned
$63,980
Hospitals (including private, state, and local government hospitals)
$63,260
General Medical and Surgical Hospitals - Privately owned
$63,020
Medical and Diagnostic Laboratories
$62,350
General Medical and Surgical Hospitals
$62,340
Psychiatric and Substance Abuse Hospitals - Privately owned
$61,260
Psychiatric and Substance Abuse Hospitals
$60,850
Residential Mental Health and Substance Abuse Facilities
$58,680
Ambulance Services
$57,830
Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities
$56,810
Home Health Care Services
$56,040
Other Ambulatory Health Care Services
$55,340
Outpatient Care Centers
$55,040
All Other Ambulatory Health Care Services
$54,860
Nursing Care Facilities (Skilled Nursing Facilities)
$54,770
Hospitals - Local government owned
$54,510
General Medical and Surgical Hospitals - Local government owned
$54,510
Other Residential Care Facilities
$54,320
Nursing and Residential Care Facilities
$52,710
Community Food and Housing, and Emergency and Other Relief Services
$52,020
Ambulatory Health Care Services
$51,840
Outpatient Mental Health and Substance Abuse Centers
$51,050
Offices of Physicians
$50,590
Vocational Rehabilitation Services
$50,460
Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly
$50,130
Social Assistance
$48,030
Offices of Mental Health Practitioners (except Physicians)
$47,660
Individual and Family Services
$47,060
Residential Intellectual and Developmental Disability Facilities
$46,850
Offices of Physical, Occupational and Speech Therapists, and Audiologists
$46,190
Child Day Care Services
$45,900
Offices of All Other Health Practitioners
$45,460
Services for the Elderly and Persons with Disabilities
$43,060
Offices of Dentists
$41,680
Offices of Other Health Practitioners
$39,190
Offices of Optometrists
$31,740
Offices of Chiropractors
$31,570

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