Market Research Analyst and Marketing Specialist Salary in Grand Rapids-Wyoming, Michigan

The annual salary statistics of market research analysts and marketing specialists in Grand Rapids-Wyoming, Michigan is shown in Table 1. The wage information of market research analysts and marketing specialists in Grand Rapids-Wyoming is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].

Table 1. Annual Salary of Market Research Analysts and Marketing Specialists in Grand Rapids-Wyoming, Michigan

Percentile BracketAverage Annual Salary
10th Percentile Wage
$38,670
25th Percentile Wage
$46,350
50th Percentile Wage
$61,270
75th Percentile Wage
$79,700
90th Percentile Wage
$101,610

Table 1 shows the average annual salary for market research analysts and marketing specialists in Grand Rapids-Wyoming, Michigan in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $101,610. The median (50th percentile) annual salary is $61,270. The average annual salary for the bottom 10 percent earners is $38,670.

Median salary trend (2012 to 2022)

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2022.

YearMedian SalaryYearly Growth10-Year Growth
2022
$61,270
0.87% 20.40%
2021
$60,740
10.14% -
2020
$54,580
-3.90% -
2019
$56,710
-0.37% -
2018
$56,920
-2.14% -
2017
$58,140
8.63% -
2016
$53,120
1.84% -
2015
$52,140
5.75% -
2014
$49,140
0.53% -
2013
$48,880
0.23% -
2012
$48,770
- -

Table 2. Compare Market Research Analyst and Marketing Specialist Salary in Grand Rapids-Wyoming with Other Michigan Cities

From Table 3 we note that the median annual salary of $61,270 in Grand Rapids-Wyoming is in the middle of salary range for market research analysts and marketing specialists in state of Michigan. In comparison, the annual salary of market research analysts and marketing specialists in Grand Rapids-Wyoming is 19.4 percent (19.4%) lower than that in the highest paying Detroit-Livonia-Dearborn and 26.3 percent (26.3%) higher than that in the lowest paying Holland-Grand Haven.

Cities/Areas Median Annual Salary
Detroit-Livonia-Dearborn
$76,040
Detroit-Warren-Livonia
$76,020
Midland
$65,150
Ann Arbor
$64,480
Monroe
$62,870
Battle Creek
$61,840
Grand Rapids-Wyoming
$61,270
Lansing-East Lansing
$59,990
South Bend-Mishawaka
$59,990
Balance of Lower Peninsula of Michigan nonmetropolitan area
$59,060
Kalamazoo-Portage
$57,400
Jackson
$55,150
Flint
$54,920
Saginaw-Saginaw Township North
$53,460
Warren-Troy-Farmington Hills
$53,110
Niles-Benton Harbor
$52,000
Northwest Lower Peninsula of Michigan nonmetropolitan area
$51,390
Bay City
$50,910
Muskegon-Norton Shores
$50,290
Northeast Lower Peninsula of Michigan nonmetropolitan area
$50,010
Upper Peninsula of Michigan nonmetropolitan area
$49,680
Holland-Grand Haven
$45,130

See also: Top paying jobs in Grand Rapids-Wyoming, Michigan.