Market Research Analyst and Marketing Specialist Salary in Holland-Grand Haven, Michigan

The annual salary statistics of market research analysts and marketing specialists in Holland-Grand Haven, Michigan is shown in Table 1. The wage statistics of market research analysts and marketing specialists in Holland-Grand Haven is based on the national compensation survey conducted by the U.S. Bureau of Labor Statistics in 2022 and published in April 2023 [1].

Table 1. Annual Salary of Market Research Analysts and Marketing Specialists in Holland-Grand Haven, Michigan

Percentile BracketAverage Annual Salary
10th Percentile Wage
$25,120
25th Percentile Wage
$33,900
50th Percentile Wage
$45,130
75th Percentile Wage
$57,640
90th Percentile Wage
$74,230

Table 1 shows the average annual salary for market research analysts and marketing specialists in Holland-Grand Haven, Michigan in 5 percentile scales. The average annual salary for the 90th percentile (the top 10 percent of the highest paid) is $74,230. The median (50th percentile) annual salary is $45,130. The average annual salary for the bottom 10 percent earners is $25,120.

Median salary trend

The table and chart below show the trend of the median salary of market research analysts and marketing specialists from 2012 to 2014. Note that there is no salary data for some years between 2012 and 2022.

YearMedian Salary Growth2-Year Growth
2014
$45,130
-2.95% -0.09%
2013
$46,460
2.78% -
2012
$45,170
- -

Table 2. Compare Market Research Analyst and Marketing Specialist Salary in Holland-Grand Haven with Other Michigan Cities

From Table 3 we note that with a median annual salary of $45,130, Holland-Grand Haven is the lowest paying city for market research analysts and marketing specialists in state of Michigan, following city of Detroit-Livonia-Dearborn (median annual salary of $76,040). Also we note that in comparison, the annual salary of market research analysts and marketing specialists in Holland-Grand Haven is about 40.6 percent (40.6%) lower than that of the highest paying city Detroit-Livonia-Dearborn.

Cities/Areas Median Annual Salary
Detroit-Livonia-Dearborn
$76,040
Detroit-Warren-Livonia
$76,020
Midland
$65,150
Ann Arbor
$64,480
Monroe
$62,870
Battle Creek
$61,840
Grand Rapids-Wyoming
$61,270
Lansing-East Lansing
$59,990
South Bend-Mishawaka
$59,990
Balance of Lower Peninsula of Michigan nonmetropolitan area
$59,060
Kalamazoo-Portage
$57,400
Jackson
$55,150
Flint
$54,920
Saginaw-Saginaw Township North
$53,460
Warren-Troy-Farmington Hills
$53,110
Niles-Benton Harbor
$52,000
Northwest Lower Peninsula of Michigan nonmetropolitan area
$51,390
Bay City
$50,910
Muskegon-Norton Shores
$50,290
Northeast Lower Peninsula of Michigan nonmetropolitan area
$50,010
Upper Peninsula of Michigan nonmetropolitan area
$49,680
Holland-Grand Haven
$45,130